首页
登录
职称英语
Last year, 35 percent of final year students expected to enter the graduate
Last year, 35 percent of final year students expected to enter the graduate
游客
2023-11-11
13
管理
问题
Last year, 35 percent of final year students expected to enter the graduate job market, compared with 49 percent in 1998; the number wanting to start their own business has risen from 35 percent to 43 percent in five years.
Jason Frank, the marketing and research director at the communications agency SAS, says this creates tough competition for the good graduates. "Companies are finding it difficult and expensive to attract top talent," he says. "The people doing this sort of thing (running their own businesses) are often the sort of people that they want."
The supermarket giant Sainsbury’s conducted a lot of research into what graduates wanted in an employer and used this information to develop appealing graduate advertising. Unfortunately, the reality didn’t always match the glitz. "People would say things such as, ’Where’s my office?’ but there wasn’t one--it’s working on the shop floor," says the director of the recruitment department. This mismatch was one of the reasons cited when people left the scheme early. "Where it becomes difficult for us is that retail isn’t seen as a sexy career. In the past we’ve fallen into the trap of trying to compete about being sexy, but now we’re looking at what the job actually involves. Let’s be really honest with them about what life’s going to look like." Now graduates know before they start that they will be expected to work hard on the shop floor in return for early responsibility, such as running their own team.
Frank says that a warts-and-all approach to recruitment marketing will probably reduce the number of applicants, but should also make sure the people who do apply are a better fit for the company. "When people go in with the wrong expectations everyone’s wasting their time. The student starts on a bad note, there’s not a cultural fit, he might not have the right skills and the company will spend £100,000 training him and he will be gone in two years," Frank advises companies to use a niche marketing approach that targets segments of the student population, rather than trying to get everyone on every campus to read their brochure. It’s also up to students to ensure that they think carefully about what work environment will suit them. Frank says that many fail to do any research at all. "They end up sending out applications to the companies that they have heard of in campus advertising, regardless of whether they truly know what the company does." [br] By his words in Paragraph 2, Jason Frank means that the drop in the number of graduates who enter the job market ______.
选项
A、makes it difficult for good graduates to start their own business
B、creates fierce competition among companies to attract good graduates
C、creates tough competition among graduates to get a position in large companies
D、makes it difficult for companies to recruit talented people with work experience
答案
B
解析
在文章第二段中Jason Frank认为由于进入劳动市场的毕业生减少,公司之间争夺优秀毕业生的竞争非常激烈,因此选B。
转载请注明原文地址:https://tihaiku.com/zcyy/3177099.html
相关试题推荐
WhichofthefollowingisNOTthefactorthatcollegegraduatesnextMaywillfa
Aftergoingoversomebasicabouthearing,theteacherwillleadthestudentsto
Aftergoingoversomebasicabouthearing,theteacherwillleadthestudentsto
Whatdothestudentsdoaftertheintroductionofbasicfilmterminology?[br]
Whatdothestudentsdoaftertheintroductionofbasicfilmterminology?[origi
What’sthepercentageoverseasstudentsinCityUniversity,London?[originaltex
Whichreasonforstudents’absencesisdiscussedingreatdetail?[br][origina
Whichreasonforstudents’absencesisdiscussedingreatdetail?[originaltext]
Whatistheexpectedannualgrowthrateofthesevenleadingindustrializedecon
WhatisthepercentageofalltheadultswhoarenowHIV-positiveinBotswana?[
随机试题
[originaltext]W:Hey,excusemeforinterrupting,butIthinkIknowyou.Don’t
Ifyoushowdedicationinyourstudies,youwillsucceed.A、如果在学习中你有所应用,你就能成功。B、
[audioFiles]audio_eufm_j79_001(20082)[/audioFiles]A、Eighty.B、Eighty-six.C、Six
健康信息记录表填写过程中,如果数宇填错,修改的方法是()A.在原数码旁边填
若国内银行被认定为全球系统重要性银行,所使用的附加资本按照巴塞尔委员会发布的《全
资本资产定价模型的假设条件包括( )。 Ⅰ.任何证券的交易单位都是不可分的
急性膀胱炎的临床表现不包括的选项是A.尿频 B.尿急 C.尿痛 D.血尿
治疗充血性心力衰竭药物中,具有改善心肌收缩功能的药物是()。A.呋塞米 B.地
当事人约定以两种或者两种以上的不同运输方式,采用同一种运输凭证将货物运输至约定地
在计算速动比率指标时,下列各项中,不属于速动资产的是( )。A.存货 B.货
最新回复
(
0
)