首页
登录
职称英语
With increasing prosperity, Western European youth is having a fling that is
With increasing prosperity, Western European youth is having a fling that is
游客
2023-11-09
59
管理
问题
With increasing prosperity, Western European youth is having a fling that is creating distinctive consumer and cultural patterns.
The result has been the increasing emergence in Europe of that phenomenon well known in America as the "youth market". This is a market in which enterprising businesses cater to the demands of teenagers and older youths in all their rock mania and pop-art forms.
In Western Europe, the youth market may appropriately be said to be in its infancy. In some countries such as Britain, West Germany and France, it is more advanced than in others. Some manifestations of the market, chiefly sociological, have been recorded, but it is only just beginning to be the subject of organized consumer research and promotion.
Characteristics of evolving European youth market indicate dissimilarities as well as similarities to the American youth market.
The similarities:
The market’s basis is essentially the same—more spending power and freedom to use it in the hands of teenagers and older youth. Young consumers also make up an increasingly high proportion of the population.
As in the United States, youthful tastes in Europe extend over a similar range of products—records and record players, transistor radios, leather jackets and "way-out", extravagantly styled clothing, cosmetics and soft drinks. Generally it now is difficult to tell in which direction trans-Atlantic teenage influences are flowing.
Also, a pattern of conformity dominates Europe youth as in this country, though in Britain the object is to wear clothes that "make the wearer stand out," but also make him "in," such as tight trousers and precisely tailored jackets.
Worship and emulation of "idols" in the entertainment field, especially the "pop" singers and other performers is pervasive. There’s also the same exuberance and unpredictability in sudden fad switches. In Paris, buyers of stores catering to the youth market carefully watch what dress is being worn by a popular television teenage singer to be ready for a sudden demand for copies. In Stockholm other followers of teenage fads call the youth market "attractive but irrational."
The most obvious differences between the youth market in Europe and that in the United States is in size. In terms of volume and variety sales, the market in Europe is only a shadow of its American counterpart, but it is a growing shadow. [br] What does the author think about the youth market in Britain, West Germany and France?
选项
A、It is more developed than that in Western Europe.
B、It is still in its preliminary stage of development.
C、More sociological phenomena of the market should be recorded.
D、Consumer research and promotion should be based on the market.
答案
B
解析
B是对第3段首句中的in its infancy的同义改写,而题干提到的三个国家都属于西欧国家,因此第3段首句的内容也可以适用于这三个国家,由此可见,B为本题答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3171924.html
相关试题推荐
______afineday,wedecidedtogoforapicnic.A、HavingbeenB、BeingC、WhatD、I
AccordingtotheDNAanalysis,mostNeanderthalsinWesternEuropediedoutase
Withitsownparliamentandcurrencyandacommon______forpeace,theEuropeanU
Rockmusichasbeenaccusedofhavingabeatthatisatoncetoostrongand
Rockmusichasbeenaccusedofhavingabeatthatisatoncetoostrongand
"Wanted"postersaren’tseenmuchthesedaysoutsideofWesternfilms.ButC
"Wanted"postersaren’tseenmuchthesedaysoutsideofWesternfilms.ButC
"Wanted"postersaren’tseenmuchthesedaysoutsideofWesternfilms.ButC
Beforethe1500’s,thewesternplainsofNorthAmericaweredominatedbyfar
Beforethe1500’s,thewesternplainsofNorthAmericaweredominatedbyfar
随机试题
Todaymanypeoplearepayingmoreattentionto(reduce)______stressintheirlive
初中地理《海陆变迁》
“纸上谈兵”“坐而论道”这两个成语都是在强调我们要正确处理(??)A.物质和意识
【教学过程】 环节一:导入新课 教师出示诗句“竹简墨香千古传,金楷隶篆话轩辕。历代辉煌留史册,文明瑰宝碧云天。”设置问题:诗句描写的是什么?这种状况什么时候
“行痹”主要是由何种邪气引起A.风邪 B.寒邪 C.暑邪 D.湿邪 E.
妊娠合并心脏病的孕妇,临产时的处理不正确的是A:临产用抗生素,至产后1周 B:
BCDE
动作经济原理是指实现动作经济原则,用以改善工作方法,可分为( )方面。A.人体
采购人明确采购需求并了解供应市场情况后,对实施采购活动作出的具体安排是()。A
某工程采用公开招标的方式进行招标,按照《建设工程工程量清单计价规范》GB5050
最新回复
(
0
)