首页
登录
职称英语
The global financial crisis of 2008 hit consumers hard. Two years later, and
The global financial crisis of 2008 hit consumers hard. Two years later, and
游客
2023-11-08
17
管理
问题
The global financial crisis of 2008 hit consumers hard. Two years later, and they’re still reeling. Spending is down across the board, and even the more affluent are watching their pennies. In this fearful climate, retailers are applying ever more scientific and psychological tactics to lure them back. This was made clear to me on a memorable day in 2010 when I visited the laboratory outside of Chicago of one of the world’s largest consumer goods manufacturers.
After driving for nearly two hours, I reached my destination: a huge, imposing warehouse, with no outward sign, and a vast parking lot full of cars. A friendly receptionist checked my identity, had me sign all sorts of paperwork, and directed me through a door labeled Control Room. It was massive, and resembled images I’ve seen of NASA’s operations area—row upon row of people staring intently at hundreds of screens, only they were monitoring shoppers pushing carts around the aisles of a supermarket that had been designed to test their responses to different marketing strategies. "Take a careful look at this lady," said one of the monitors, pointing to a middle-aged woman on the screen. " She’s about to enter our latest speed-bump area. It’s designed to have her spend 45 seconds longer in this section, which can increase her average spend by as much as 73%. I call it the zone of seduction.
This particular section of the market was different from the usual aisle. For a start, it had different floor tiles—a type of pattern conveying a sense of quality. And instead of the cart gliding imperceptibly across nondescript carpet, it made a ringing sound, causing the shopper to instinctively slow down. The shopper’s speed was displayed at the top of the screen, and as soon as she entered the zone, her pace noticeably slowed.
Over several months of experimenting with signs, the team noticed that using a dollar sign in front of the price decreases our likelihood of making the purchase. The dollar sign is a symbol of cost, rather than gain. Removing the sign helps the consumer escape the harsh reality of outstanding bills and longer-term financial concerns. No doubt the larger cart and the changed floor tiles also played their part, but what was most surprising was our need to hoard. A pronouncement allowing only three cans per customer can seal a deal.
The next time you go grocery shopping, take a look at the signs, the type of floor, and even the carts. Everything has been designed with an eye towards getting you to grab those three cans of something that was not on your list. The more attention you pay to the details, the more aware you’ll become of how you’re being manipulated. One thing is for certain; whoever made those three cans will be watching you just as closely. [br] We can infer from the passage that shoppers
选项
A、should realize the marketing strategies of manufacturers.
B、may be tempted to buy things they didn’t intend to.
C、are under constant supervision of manufactures.
D、should watch their wallets when going shopping.
答案
B
解析
推断题。按照试题顺序定位至末段。该段第二句可见超市经过精心布置,目的让人们购买不在购物清单上的物品,故B符合文意。
转载请注明原文地址:https://tihaiku.com/zcyy/3169970.html
相关试题推荐
Theglobalfinancialcrisisof2008hitconsumershard.Twoyearslater,and
Theglobalfinancialcrisisof2008hitconsumershard.Twoyearslater,and
Theglobalfinancialcrisisof2008hitconsumershard.Twoyearslater,and
Howmanyyearsoffinancialstatusshouldthemanoffer?[originaltext]W:Goodm
Embracingglobalisation,Shanghaihasbecomeoneofthemost______citiesinth
Thefinancialproblemaswellasotherissues______goingtobediscussedwhen
Thepoliticalchangesthatmadeglobalisationpossibletookplaceinaremarkabl
Nobigdevelopedcountryhascomeoutoftheglobalrecessionlookingstrong
Nobigdevelopedcountryhascomeoutoftheglobalrecessionlookingstrong
Nobigdevelopedcountryhascomeoutoftheglobalrecessionlookingstrong
随机试题
Inthe1920s,Gerstmanndescribedasetofproblemsfoundinpeoplewhohave
Asfoodistothebody,soislearningtothemind.Ourbodiesgrowandmuscl
简述农村一二三产业融合发展的方式。
ICP:
实寒证与虚寒证最主要的区别点是A、病程长短 B、病情缓急 C、脉有力无力
医患冲突的化解方式不恰当的是A、不属于医疗事故的医疗纠纷通过医患沟通来化解 B
血涂片瑞氏染色时,红细胞染红色,白细胞核着色不好,缓冲液pH可能为A:5.4B
护理泌尿道感染的患儿正确的做法是A.每日消毒会阴部1~2次 B.尿培养标本在1
村民委员会的负责人由()产生。A.村民推荐 B.村民直接选举 C.乡镇
最新回复
(
0
)