首页
登录
职称英语
Advertisers tend to think big and perhaps this is why they’re always comin
Advertisers tend to think big and perhaps this is why they’re always comin
游客
2023-11-07
50
管理
问题
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for serf-promotion and because they have so much money to throw around. "It’s iniquitous,’ they say, that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays. The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing ma chine, it is more than likely you would obtain details regarding performance, price, etc. , from an advertisement. Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to our pockets, Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daffy paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price! Another thing we mustn’t forget is small ads. Which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything Can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the hatch, match and dispatch column but by far the most fascinating section is the personal or agony column. No other item in a newspaper pro rides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is! [br] What is main idea of this passage?
选项
A、Advertisement.
B、The benefits of advertisement.
C、Advertisers perform a useful service to communities.
D、The costs of advertisement.
答案
C
解析
广告对社会的服务很有用。作者从三方面来叙述广告作用:第二段点出如果广告不为产品开辟广大的市场,我们就得付出很多钱,正是因为大量的广告费用,消费者的商品才会那么便宜。广告除销售商品外,其重要的功能在于通知/告诉信息。我们有关家用商品的许多知识只是来自广告,还有新产品的介绍。第三段讲了美化环境功能。如果火车站的墙上和报上没有广告,那会怎么样。一幅悦人心目,机智的广告将改变一切。第四段讲了它为我们省钱:别忘了广告对我们口袋作出积极的贡献。报纸、电台、电视台公司没有这笔收入很难生存。我们的报纸,我们付给很少,或者
转载请注明原文地址:https://tihaiku.com/zcyy/3165979.html
相关试题推荐
Advertiserstendtothinkbigandperhapsthisiswhythey’realwayscomin
Advertiserstendtothinkbigandperhapsthisiswhythey’realwayscomin
Advertiserstendtothinkbigandperhapsthisiswhythey’realwayscomin
1 Iamoneofthemanycitypeoplewhoarealwayssayingthatgiventhechoice
1 Iamoneofthemanycitypeoplewhoarealwayssayingthatgiventhechoice
1 Iamoneofthemanycitypeoplewhoarealwayssayingthatgiventhechoice
Shealwaysputhermedicationonthetopoftheshelflestthechildren______it
Youcanalwaystellthemeaningofawordfromits______.A、contemptB、contestC、
WhichofthefollowingsentencesindicatesPOSSIBILITY?A、Themooncannotalways
I’vealwaysbeenanoptimistandIsupposethatisrootedinmybeliefthat
随机试题
Youshouldspendabout40minutesonthistask.Writeaboutthefollowingtopic
Inspiteofillhealthandaphysicaldisabilitythatthreatenedhercareer,Car
TheEskimoshavedevelopedacapacitytolivepeacefullywithoneanother.T
[originaltext]M:Don’tyouthinkMaryisthebestoneinourpianoclass?W:Yo
砂浆强度等级是以边长为()mm的立方体试件,在标准养护条件下,用标准试验方法测
根据上图,下列关于全国重点城市平均地价增长率情况的表述,正确的一项是:()
市场预测误差产生的原因不包括()。A.预测人员因素的影响 B.市场规律的过程
如果企业持有该互换协议过了一段时间之后,认为(),反而带来亏损,企业可以通过多
下列有权签发进出口许可证的机构是()。 A、商务部配额许可证事务局 B、商务
投资项目决策分析与评价的基本要求包括贯彻落实科学发展观、资料数据准确可靠和()
最新回复
(
0
)