首页
登录
职称英语
Massive changes in all of the world’s deeply cherished sporting habits are
Massive changes in all of the world’s deeply cherished sporting habits are
游客
2023-11-06
19
管理
问题
Massive changes in all of the world’s deeply cherished sporting habits are underway.-Whether it’s one of London’s parks full of people playing softball, and Russians taking up rugby, or the Superbowl rivaling the British Football Cup Final as a televised spectator event in Britain, the patterns of players and spectators are changing beyond recognition. We are witnessing a globalization of our sporting culture.
That annual bicycle race, the Tour de France, much loved by the French, is a good case in point. Just a few years back it was a strictly continental affair with France, Belgium and Holland, Spain and Italy taking part in. But in recent years it has been dominated by Colombian mountain climbers, and American and Irish riders.
The people who really matter welcome the shift toward globalization. Peugeot, Michelin and Panasonic are multi-national corporations that want worldwide returns for the millions they invest in teams. So it does them literally a world of good to see this unofficial world championship become just that.
This is undoubtedly an economic-based revolution we are witnessing here, one made possible by communications technology, but made to happen because of marketing considerations. Sell the game and you can sell Coca Cola or Budweiser as well.
The skillful way in which American football has been sold to Europe is a good example of how all sports will develop. The aim of course is not really to spread the sport for its own sake, but to increase the number of people interested in the major money-making events. The economics of the Superbowl are already astronomical. With seats at US $125, gate receipts alone were a staggering $10,000,000. The most important statistic of the day, however, was the $ 10,000,000 in TV advertising fees. Imagine how much that becomes when the eyes of the world are watching.
So it came as a terrible shock, but not really as a surprise, to learn that some people are now suggesting that soccer change from being a game of two 45-minute halves, to one of four 25-minute quarters. The idea is unashamedly to capture more advertising revenue, without giving any thought for the integrity of a sport which relies for its essence on the flowing nature of the action.
Moreover, as sports expand into world markets, and as our choice of sports as consumers also grows, we will demand to see them played at a higher and higher level. In boxing we have already seen numerous, dubious world title categories because people will not pay to see anything less than a "World Title" fight, and this means that the title fights have to be held in different countries around the world! [br] Globalization of sporting culture means that ______.
选项
A、more people are taking up sports
B、traditional sports are getting popular
C、many local sports are becoming international
D、foreigners are more interested in local sports
答案
C
解析
语义理解题。第一段最后一句"We are witnessing a globalization of our sporting culture",是本段的主题句,是对本段例子的总结,根据本段提供的一些例子我们可知C正确。
转载请注明原文地址:https://tihaiku.com/zcyy/3162004.html
相关试题推荐
Massivechangesinalloftheworld’sdeeplycherishedsportinghabitsareu
Massivechangesinalloftheworld’sdeeplycherishedsportinghabitsareu
Massivechangesinalloftheworld’sdeeplycherishedsportinghabitsareu
Massivechangesinalloftheworld’sdeeplycherishedsportinghabitsareu
Shehasa______reputationinbothjazzandclassicalmusic.A、massiveB、quantitat
Ineveryoneofherpicturesshe______asenseofimmediacy.A、exchangesB、trans
Fatcannotchangeintomuscle______musclechangesintofat.A、anymorethanB、n
Histastesandhabitswiththoseofhiswife.A、combineB、competeC、coinci
Massivechangesinalloftheworld’sdeeplycherishedsportinghabitsare
Mostofpeopledevelopbadreadinghabitsduringtheirchildhood,andneverget_
随机试题
下列属于上大学的间接成本的是()。A.政府为学生提供无息或低息的学生贷款
男性,55岁,身高175cm,体重60kg,有慢性肝炎史15年,主诉肝区胀痛1个
不变资本和可变资本数量构成上的比例是资本的A.有机构成? B.价值构成 C
门窗框、扇的安装必须牢固,其固定片和膨胀螺栓的数量与位置应按框外围间距不大于60
有关立体视觉的叙述,错误的是A.立体视觉又称空间视觉 B.它表示两个物体相对的
A.隔夜地塞米松抑制试验 B.ACTH兴奋试验 C.酚妥拉明试验 D.禁水
穿心莲的功效是A、清热解毒,敛疮 B、清热凉血,祛瘀止痛 C、清热解毒,明目
围护结构隔热的方法有()。A、外表面采用浅色处理 B、设墙面遮阳 C、设置通
β-地中海贫血与下列何项无关A.临床表现为贫血、脾大、黄疸B.肽链数量不平衡C.
影响建筑产品法定使用寿命的因素有()。A.建筑产品的技术寿命 B.建筑
最新回复
(
0
)