首页
登录
职称英语
Late last year, Airbnb announced that it’s going after the major hotel chain
Late last year, Airbnb announced that it’s going after the major hotel chain
游客
2023-11-01
8
管理
问题
Late last year, Airbnb announced that it’s going after the major hotel chains—which at first sounded kind of cute, like a precocious Little League pitcher(投手)saying he’s going to strike out Miguel Cabrera.
But when CEO Brian Chesky laid out his thinking for me in Airbnb’s new, funky headquarters in San Francisco, I thought the investors who have pumped $ 326 million into the company might not be too dim. Airbnb is becoming much more than a way to spend $ 26 a night to sleep in London with five other people at The Imperial Fleapit.
In fact, Airbnb is looking like a proof point of a trend that has been getting a lot of attention lately. Some refer to it as the DIY—for do it yourself—movement. Chesky uses the term "decentralized production(分散式生产). " Marc Andreessen hit on the concept in a manifesto entitled "Why Software Is Eating the World?"
It all points to the same idea: Information technology is eroding the power of large-scale mass production. We’re instead moving toward a world of massive numbers of small producers offering unique stuff—and of consumers who reject mass-produced stuff. The Internet, software, 3D printing, social networks, cloud computing and other technologies are making this economically feasible—in fact, desirable.
The hotel industry—and the way Airbnb thinks about it—is an example of how that is playing out.
There is a fundamental truth about big hotel chains that is only now being exposed in the Internet age: Hotel chains grew out of a lack of information.
In the middle of last century, cars and highways made the world far more mobile. Many more people traveled to towns they didn’t know, and they needed places to sleep. They had no way to know which hotel or boarding house might be nice or offer amenities they wanted. Travel guides, like Mobil’s, popped up in the 1950s, but for the most part information remained scarce.
Chains took advantage of that data deficit. If you knew a Holiday Inn in one town, you knew the Holiday Inn in the next town would be roughly the same. The brand’s motto played off this: " The best surprise is no surprise. " The uniformity and comfort of a chain trumped the risk of an unknown, independent place.
As chains got bigger, they could afford to widely advertise—a way to spread more information about the consistency of their hotels. Independents couldn’t keep up. They had limited ways to get information to travelers. As long as this big information gap existed, chains grew and independents struggled. The gap drove chains to offer uniform accommodations at scale—and we got today’s hospitality industry, dominated by the likes of Hilton, Marriott and Starwood.
Chesky got to thinking about this when his late grandfather told him Airbnb reminded him of his childhood, when his family would arrive in towns and stay at boarding houses. Chesky thought: If the Internet was around back then, would hotel chains as we know them have been created? "And the answer is absolutely not, " Chesky says. "I’m not saying there wouldn’t be hotels, but they wouldn’t look like they do today. " [br] According to the passage, Chesky believes that______.
选项
A、hotel chains will no longer exist in the near future
B、there would be no hotels if Internet was around then
C、hotel chains would be different if Internet existed then
D、the development of hotel industry is not certain
答案
C
解析
推理题。最后一段后面提到,切斯基认为,如果那时就有网络,我们所熟知的连锁酒店就不会出现,酒店行业的面貌也不会是如今这样的,故选[C]。
转载请注明原文地址:https://tihaiku.com/zcyy/3148299.html
相关试题推荐
Latelastyear,Airbnbannouncedthatit’sgoingafterthemajorhotelchain
Latelastyear,Airbnbannouncedthatit’sgoingafterthemajorhotelchain
Latelastyear,Airbnbannouncedthatit’sgoingafterthemajorhotelchain
DuringtheTVinterview,thesingerannouncedthathewasgoingto______hisnewa
What’sannouncedbyHarvardPresident?[br][originaltext](29)HarvardPresi
What’sannouncedbyHarvardPresident?[originaltext](29)HarvardPresidentL
Whoannouncedthemeasureafterfightingbrokeout?[originaltext]Riotpolic
Britainhasannouncedthatitistocancelabout200millionpounds’wortho
Britainhasannouncedthatitistocancelabout200millionpounds’wortho
Britainhasannouncedthatitistocancelabout200millionpounds’wortho
随机试题
AproverballegedlyfromancientChinawaswidelyspreadinthewest:"Ifyo
上司与客人交谈时,秘书有急事相告,其应采取的解决方式是()。A.对上司说“对不
食管炎与早期食管癌鉴别的主要方法是A.依据临床症状 B.食管钡餐检查 C.脱
A.人类乳头瘤病毒 B.痘病毒 C.微小棒状杆菌 D.副黏病毒 E.衣原
供给大脑半球前3/5部血液的血管是A.大脑前动脉 B.大脑中动脉 C.颈内动
根据《证券公司另类投资子公司管理规范》下列关于另类投资业务规则的说法,错误的是(
属于一类毒性的药材是A.信石B.附子C.雪上一枝蒿D.生半夏E.甘遂
从所给出的四个选项中,选择最合适的一项填入问号,使之呈现一定的规律性: A.如
教育部印发《中小学班主任工作规定》是为了进一步推进未成年人的( ),加强中小学班
背景资料: 某施工单位承担一煤矿的立井井筒施工,该井筒净直径5.5m,井深38
最新回复
(
0
)