首页
登录
职称英语
(1) They do not throw lavish parties. Their editors are not immortalized in f
(1) They do not throw lavish parties. Their editors are not immortalized in f
游客
2023-10-26
40
管理
问题
(1) They do not throw lavish parties. Their editors are not immortalized in films. But the magazines put out by Britain’s supermarkets have a growing presence where it counts: in handbags and on coffee tables. In 2005 the Audit Bureau of Circulations’ top ten magazines contained two supermarket publications, with a combined distribution of 3.8m. Now there are five, reaching 7.7m people.
(2) Publications such as Tesco Magazine and Your M&S are either sent to loyalty-card holders or picked up in stores, where they often enjoy prime placement next to the cash tills. They contain a mixture of heartwarming stories, recipes and product information. Rather than simply touting shampoo or artichokes, they explain how readers might use them. "We begin with what the customer wants to know and then feed in what the brand wants to say," explains Keith Grainger, chief executive of Redwood, a customer-publishing firm which produces a magazine for Marks & Spencer, among others.
(3) Most supermarket magazines are put together by such outside agencies. They consult with stores about which products to feature. The agencies may collect a fee for their work or sell advertising, although few of the publications carry enough ads to cover their production costs. Supermarkets view them not as moneymakers but as a form of marketing. Magazines not only help to sell more products, they say: they also increase loyalty to the brand.
(4) It may be tempting to believe that most people throw these freebies away. But the large National Readership Survey finds that Tesco Magazine reaches 6.4m Britons, suggesting each copy is read by three people. And with such huge circulations, the magazines have lots of affluent readers. Asda’s publication is read by 7.3% of all people belonging to social class A — handily beating upscale titles such as Country Living and Vogue.
(5) By suggesting there is still value in dead trees, supermarket publications encourage their paid-for equivalents. But they also provide growing competition for advertising and readers. Their content has gradually converged with that of women’s magazines. Both are heavy on consumer advice, of the "wear this top with that skirt" type. Thanks to data from loyalty cards, some supermarket rags know much more about their customers than do rival magazines. As they go online, they will be able to target readers with ruthless precision.
(6) Britain’s four big supermarkets—Asda, Morrisons, Sainsbury’s and Tesco—are vital outlets for all kinds of media. Many magazine and book publishers depend on them. They already account for almost a quarter of all spending on music, more than double the share of Apple’s iTunes. Their magazines extend their dominance. Media retailers are on their way to becoming media conglomerates. [br] The word "handily" (handily beating upscale titles...) in Paragraph Four means______.
选项
A、closely
B、easily
C、practically
D、skillfully
答案
B
解析
本题考查词语的理解。handily是一词多义,在文章中表达“轻而易举”的含义。
转载请注明原文地址:https://tihaiku.com/zcyy/3132726.html
相关试题推荐
A、Shehasalwaysgonetosleepearly.B、Shehasn’tlikedparties.C、She’sbeena
(1)Untiltheendofthe18thcentury,itwasmenwholavishedattentionont
(1)Untiltheendofthe18thcentury,itwasmenwholavishedattentionont
(1)Untiltheendofthe18thcentury,itwasmenwholavishedattentiononth
(1)Untiltheendofthe18thcentury,itwasmenwholavishedattentiononth
(1)Theydonotthrowlavishparties.Theireditorsarenotimmortalizedinf
(1)Theydonotthrowlavishparties.Theireditorsarenotimmortalizedinf
(1)Theydonotthrowlavishparties.Theireditorsarenotimmortalizedinf
(1)Untiltheendofthe18thcentury,itwasmenwholavishedattentionont
(1)Untiltheendofthe18thcentury,itwasmenwholavishedattentionont
随机试题
Whichofthefollowingstockmarketindexesisbasedonthelargestnumberofst
[originaltext]M:Hills,areyougoingtoJack’spartytonight?MaybeIcangive
OnSaturdaymorningweworkedfor________twohoursandthenstoppedtohaveso
Attheapartment,wefoundanunshaven,grey-hairedmansittinginashabby
简述人力资源管理在战略规划过程中的作用。
支气管哮喘忌用A.糖皮质激素 B.β2受体激动剂 C.洋地黄类 D.
胎儿呼吸窘迫综合征的患儿血浆中浓度明显降低的是A.前清蛋白B.转铁蛋白C.结合珠
下列关于房产税纳税人的说法,正确的是()。A.产权出典的,由出典人缴纳房产税
高温作业对劳动者职业健康可产生诸多不利影响,应加强预防措施,判断作业场所是否属于
细菌对氨基苷类抗生素形成耐药的主要原因是A.细菌产生了水解酶 B.细菌产生了钝
最新回复
(
0
)