首页
登录
职称英语
(1) They do not throw lavish parties. Their editors are not immortalized in f
(1) They do not throw lavish parties. Their editors are not immortalized in f
游客
2023-10-26
34
管理
问题
(1) They do not throw lavish parties. Their editors are not immortalized in films. But the magazines put out by Britain’s supermarkets have a growing presence where it counts: in handbags and on coffee tables. In 2005 the Audit Bureau of Circulations’ top ten magazines contained two supermarket publications, with a combined distribution of 3.8m. Now there are five, reaching 7.7m people.
(2) Publications such as Tesco Magazine and Your M&S are either sent to loyalty-card holders or picked up in stores, where they often enjoy prime placement next to the cash tills. They contain a mixture of heartwarming stories, recipes and product information. Rather than simply touting shampoo or artichokes, they explain how readers might use them. "We begin with what the customer wants to know and then feed in what the brand wants to say," explains Keith Grainger, chief executive of Redwood, a customer-publishing firm which produces a magazine for Marks & Spencer, among others.
(3) Most supermarket magazines are put together by such outside agencies. They consult with stores about which products to feature. The agencies may collect a fee for their work or sell advertising, although few of the publications carry enough ads to cover their production costs. Supermarkets view them not as moneymakers but as a form of marketing. Magazines not only help to sell more products, they say: they also increase loyalty to the brand.
(4) It may be tempting to believe that most people throw these freebies away. But the large National Readership Survey finds that Tesco Magazine reaches 6.4m Britons, suggesting each copy is read by three people. And with such huge circulations, the magazines have lots of affluent readers. Asda’s publication is read by 7.3% of all people belonging to social class A — handily beating upscale titles such as Country Living and Vogue.
(5) By suggesting there is still value in dead trees, supermarket publications encourage their paid-for equivalents. But they also provide growing competition for advertising and readers. Their content has gradually converged with that of women’s magazines. Both are heavy on consumer advice, of the "wear this top with that skirt" type. Thanks to data from loyalty cards, some supermarket rags know much more about their customers than do rival magazines. As they go online, they will be able to target readers with ruthless precision.
(6) Britain’s four big supermarkets—Asda, Morrisons, Sainsbury’s and Tesco—are vital outlets for all kinds of media. Many magazine and book publishers depend on them. They already account for almost a quarter of all spending on music, more than double the share of Apple’s iTunes. Their magazines extend their dominance. Media retailers are on their way to becoming media conglomerates. [br] The focus of the passage is about______.
选项
A、magazine publishing
B、changes of British media
C、development of supermarket
D、importance of supermarket
答案
A
解析
本题考查文章的话题或者中心。文章通篇围绕杂志出版来展开,超市杂志是最近兴起的一种现象。
转载请注明原文地址:https://tihaiku.com/zcyy/3132727.html
相关试题推荐
A、Shehasalwaysgonetosleepearly.B、Shehasn’tlikedparties.C、She’sbeena
(1)Untiltheendofthe18thcentury,itwasmenwholavishedattentionont
A、Shehasalwaysgonetosleepearly.B、Shedoesn’tlikeparties.C、She’sbeena
(1)Untiltheendofthe18thcentury,itwasmenwholavishedattentiononth
(1)Untiltheendofthe18thcentury,itwasmenwholavishedattentiononth
(1)Theydonotthrowlavishparties.Theireditorsarenotimmortalizedinf
(1)Theydonotthrowlavishparties.Theireditorsarenotimmortalizedinf
(1)Theydonotthrowlavishparties.Theireditorsarenotimmortalizedinf
(1)Untiltheendofthe18thcentury,itwasmenwholavishedattentionont
(1)Untiltheendofthe18thcentury,itwasmenwholavishedattentionont
随机试题
InorOut?Britishfurthereducationcollegesdidno
LeedsUniversitystudyfindspeopleclassifiedasInternetaddictsaremore
统计分析法和数据挖掘法的区别是( )。A.假设判断和变量关系 B.假设判断和
A.服务员 B.从事放射线工作 C.售货员 D.搬运工 E.乘务员女性不
对经过整改符合有关法律、行政法规规定以及持续性经营规则要求的期货公司,国务院期货
根据银行业监督管理委员会《贷款风险分类指引》的规定,下列不属于商业银行贷款质量五
班主任与学生平等相处,善于倾听学生的建议,并能积极引导学生。这种管理方式属于()
期货公司营业部应当在公司总部的统一管理下对外提供期货投资咨询服务。()
-般而言,建设工程的目标控制应是()过程。A、非周期性的无限循环 B、非周期性
某施工企业A由于工程建设的需要,需要经过B工厂的道路运送建筑材料。于是,AB双方
最新回复
(
0
)