首页
登录
职称英语
A. weak B. as C. difficult D. convincing E. m
A. weak B. as C. difficult D. convincing E. m
游客
2023-10-23
30
管理
问题
A. weak B. as C. difficult D. convincing E. missing
F. surprise G. consumption H. prices I. conversely J. help
K. foxed L.off M. ovemhelmingly N. spot O. dumb
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are【C1】________ a trick.
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’ attitudes to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are【C2】________ at fractions.
Consumers often struggle to realise, for example, that a 50% increase in quantity is the same as a 33% discount in price. They【C3】________ assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a bonus pack than when it carried an equivalent discount.
This numerical blind【C4】________ remains even when the deal clearly favours the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%【C5】________ the price. The discount is by far the better proposition, but the experiment shows the supposedly clever students viewed them【C6】________ equivalent.
Marketing types can draw lessons beyond just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more【C7】________ to talk about the number of extra miles per gallon it does, rather than the equivalent percentage fall in fuel【C8】________.
There may be lessons for officials who regulate prices too. Even well-educated shoppers are easily【C9】________. Sending everyone back to school for maths seems out of the question. But more prominently displayed unit prices in shops and advertisements would be a great【C10】________. [br] 【C10】
选项
答案
J
解析
空格应填入被great修饰的名词。从句意来看,更明显地显示单价,也就是更直观,因此应该是有帮助的,因此help正确。标明单价将带来surprise“惊喜”有点言过了。
转载请注明原文地址:https://tihaiku.com/zcyy/3122824.html
相关试题推荐
Inthefaceofunexpecteddifficulties,hedemonstratedatalentforquick,______
Inthefaceofunexpecteddifficulties,hedemonstratedatalentforquick,____
There______beanydifficultyinpassingtheroadtestsinceyouhavepracticed
There_______beanydifficultyinpassingtheroadtestsinceyouhavepractice
Aftergraduatingfromcollege,mostgraduateshavetofaceadifficultchoic
Therewassnoweverywhere,sothattheshapeofthingswasdifficultto______.A
Nowadaysitisverydifficultforcollegegraduatestofindadecentjobin
Itisreportedthatgraduatesarefacinggreatdifficultiesinfindingajob
A.weakB.asC.difficultD.convincingE.missingF.surpriseG.consu
A.weakB.asC.difficultD.convincingE.missingF.surpriseG.consu
随机试题
[originaltext]M:Whereareyougoingonvacationthissummer?W:Aniceplace
Itwasoncethoughtthatairpollutionaffectedonlytheareaimmediatelyar
药材延胡索的主要产地是A.浙江 B.安徽 C.广西 D.河北 E.云南
在拱式桥中,拱轴线两端点之间的水平距离为( )。 A、计算跨径 B、总跨
已知某房地产企业2016年第二季度的销售额资料如下表所示,在不考虑增长率的情况下
设立私募股权投资基金时要考虑一系列问题,当一只基金要在市场上募资时,普通合伙人通
小学班主任工作的中心环节是( )A、了解学生 B、班会活动 C、
中国证监会鼓励、支持诚实信用的公民、法人或者其他组织从事证券期货市场活动,实施诚
某公司将设备先后与甲乙丙三人订立了买卖合同,下列表述正确的有()。A.一般
220~500kV电网中,配置断路器失灵保护时,请回答以下问题。 以下应配置
最新回复
(
0
)