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  3. Young people are inevitably at the leading edge of change and innovation

Young people are inevitably at the leading edge of change and innovation

游客2023-10-17  40
问题        Young people are inevitably at the leading edge of change and innovation and the travel industry is no exception.Young people think outside of the box, push boundaries and experiment with the new.In an era of unprecedented challenge for the travel industry, youth travel represents not just an important market segment, but also a vital resource for innovation and change.

       The travel industry is itself undergoing rapid change.Traditional vertical distribution chains are giving way to a more complex value network involving a wide range of different suppliers from within and beyond the travel sector.Travel is no longer solely dependent on the infrastructure of the old economy—airline seats, hotel beds and travel agent’s shelves.We are entering a new, flexible, networked economy in which information and communications technology （ICT）, local culture and society, education, work and play have transformed into part of the tourism value chain.In fact, the inter-relationships between travel, other economic sectors and society as a whole have become so integrated that we might conceive of a value web rather than the old value chain.
       In the new tourism value web, value is created by linking actors inside and outside the tourism sector in the different combinations to create and exploit new opportunities.Young people are often at the forefront of such innovation, because they are willing to cross boundaries and make new links.As early-adopting, heavy users of new technology, young people are pioneering the use of social networking sites and mobile media in searching for travel information and purchasing products.
       Youth travel has grown rapidly in recent decades as living standards have risen and people in developing countries are starting to travel for the first time.Indeed, these first-time travellers are often characterized by being young and comparatively affluent.The global youth travel industry is now estimated to represent almost 190 million international trips a year, and the youth travel industry has grown faster than global travel overall.
       Youth travel has an important role because it is a market for the future—not just for the future development of young people themselves, but also the places they visit.WYSE Travel Confederation research shows that young travellers often spend more than other tourists and they are likely to return and give more value to the destination over their lifetime.Moreover, young travellers are a growth market globally, while the spending power of older generations in Western economies may decline in the long term.Another reason why young people are important is that they are less likely to be discouraged from travelling by factors such as disease or natural disasters.They are also the pioneers who discover new destinations and are at the cutting edge of using new technology.Last but not least, young travellers gain cultural benefits from their travel, and contribute to the places they visit.
       Questions 71—75Complete the summary with words from the passage, changing the form where necessary, with no more than three words for each blank.
       In many fields, including the travel industry, young people are usually at the forefront of any new developments.They set trends and so are a 【R1】________for innovation and change.This is important as the travel industry is also experiencing its own【R2】________.The modem travel industry is not about airline seats and hotel beds any more, but a new, more open economy where factors such as local culture and society have a【R3】________ in tourism.Indeed, the 【R4】________ of travel and other parts of the economy and society means that traditional vertical distribution chains have been replaced by a network, or 【R5】________.Due to increased numbers of fairly rich young travelers from developing countries, youth travel is now growing rapidly and globally. [br] 【R4】
选项
答案 integration
解析 根据本文第二段的最后一句“In fact, the inter relationships between travel, other economic sectors and society as a whole have become so integrated that we might conceive of a value web rather than the old value chain.”即事实上,旅游业、其他经济部门和整个社会之间的相互关系已经变得如此一体化，以至于我们可以将其设想成一个价值网络，而不是旧的价值链。因此本空填integration。
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