首页
登录
职称英语
The appeal of advertising to buying motives can have both negative and posit
The appeal of advertising to buying motives can have both negative and posit
游客
2023-09-21
25
管理
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’ s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters (节食者)with the message that there were fewer calories (热量单位, 卡路里) in every slice. It turned out that the bread was not dietetic(适合节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’ s real concerns, considering fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as Well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision. [br] Advertising can persuade the consumer to buy worthless products by______.
选项
A、stressing their high quality
B、convincing him of their low price
C、maintaining a balance between quality and price
D、appealing to his buying motives
答案
D
解析
题干意为“广告能通过…使人们买些没有用的产品”。由第一段可以看出广告能说服人们买不值得买的产品就是因为它能投其所好,刺激消费者的购买动机。故选D。
转载请注明原文地址:https://tihaiku.com/zcyy/3032169.html
相关试题推荐
Insuchfieldsasadvertising,showbusiness,andjournalism,thecharmandpubl
Thehostplannedto(modern)______hishousebybuyingsomelatestelectronicpro
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Ineverycornerofthestreet,youcaneasilyobserveconsumers’happybuying,whi
Sharingaccommodationis______.[br]Studentsbuyingacarshouldtakeintoacc
Advertisingisaneffectivemeansofintroducinganewproductnationwideandge
Accordingtothepassagemodemadvertisingis"authoritative"becauseoftheway
Accordingtothepassagemodemadvertisingis"authoritative"becauseoftheway
Accordingtothepassagemodemadvertisingis"authoritative"becauseoftheway
随机试题
Therewasonethoughtthatairpollutionaffectedonlytheareaimmediately
Kissing,strokingandwildembracesarecommonenough,andnowthequiet,ro
[originaltext]R:Goodmorning.CanIhelpyou?S:Yes,please.I’manewstuden
在编制审计计划时,应当了解被审计单位的内部控制。了解重要内部控制时,不应实施的程
某石化公司炼油厂,有职工500人,男性459人,年龄25~55岁,平均37岁。工
某电子生产企业主要生产电池、电路板和录音机三种产品,2018年和2017年三种主
按照《期货交易管理条例》的有关规定,期货公司可以接受( )的委托为其进行期货交
简述现代企业人力资源管理各个历史发展阶段的特点。
项目监理机构对施工组织设计进行审查的内容有()。A.编审程序是否符合相关规定
编制施工图预算、招标阶段标底的水利定额是( )。A.投资估算指标 B.概算定
最新回复
(
0
)