首页
登录
职称英语
The appeal of advertising to buying motives can have both negative and posit
The appeal of advertising to buying motives can have both negative and posit
游客
2023-09-24
58
管理
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’ s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters (节食者)with the message that there were fewer calories (热量单位, 卡路里) in every slice. It turned out that the bread was not dietetic(适合节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’ s real concerns, considering fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as Well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision. [br] Advertising can persuade the consumer to buy worthless products by______.
选项
A、stressing their high quality
B、convincing him of their low price
C、maintaining a balance between quality and price
D、appealing to his buying motives
答案
D
解析
题干意为“广告能通过…使人们买些没有用的产品”。由第一段可以看出广告能说服人们买不值得买的产品就是因为它能投其所好,刺激消费者的购买动机。故选D。
转载请注明原文地址:https://tihaiku.com/zcyy/3041318.html
相关试题推荐
Accordingtothepassagemodemadvertisingis"authoritative"becauseoftheway
Accordingtothepassagemodemadvertisingis"authoritative"becauseoftheway
AdvertisingplayedavitalroleinthechangeoftheAmericaneconomyfromon
Advertisinghasbecomeaveryspecializedactivityinmodemtimes.Inthebus
Advertisingcanpersuadetheconsumertobuyworthlessproductsby______.[br]T
Advertisingcanpersuadetheconsumertobuyworthlessproductsby______.[br]T
Wemustkeepthemanager(inform)______oftheadvertisingcampaign.informed我们必须让
Whenyouhaveanideaofthekindofcaryoumightbebuying,takethetimet
Thehostplannedto(modem)______hishousebybuyingsomelatestelectronicprod
Herparents______theideaofbuyingtheflatbecauseitwastooexpensive.A、gav
随机试题
Despiteacoolingoftheeconomy,hightechnologycompaniesarestillcrying
Thisisavery______situationandwedon’tknowhowtofaceityet.A、comprehen
Boardofdirectorsisagroupofpeopleresponsibletogovernanorga
套期保值的本质是规避风险,以降低风险对企业经营活动的影响,实现其稳健经营。()A、正确B、错误B套期保值的本质是“风险对冲”,以降低风险对
Forthispart,youareallowed30minutestowriteashortessayonhowtodeal
Hereissomethingmysterious.Everyhumanbeinghasauniquearrangementof
根据《建筑地基基础设计规范》(GB50007—2002),下列各项属于边坡支挡
氟牙症的病理变化是A.牙本质矿化不良 B.牙釉质矿化不良 C.牙本质表面矿化
关于遗嘱的形式和效力,下列说法错误的有( )。A.立有数份遗嘱,内容相抵触的,以
A.抑制磷酸二酯酶 B.阻止维生素K再利用 C.抑制血小板聚集 D.激活纤
最新回复
(
0
)