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  3. Marketing by e-mailing is on the increase.Compared to other media, e-mail me

Marketing by e-mailing is on the increase.Compared to other media, e-mail me

游客2023-09-20  33
问题     Marketing by e-mailing is on the increase.Compared to other media, e-mail messages are extremely cheap to send.With TV, you are spending on ad agencies and cable channels.With print ads, you are helping to keep newspapers and magazines alive.Direct mail costs more than $600 per thousand pieces.With e-mail, there are almost no costs at all.Its low cost makes e-mail marketing become the most cost-effective (划算的) advertising method available today.
    With TV, you do not know who is watching your ads.Even with direct mail, you cannot be sure that your mail has been delivered, or that anyone reads it when it gets there.With e-mail, you know within 24 hours exactly which messages have been opened, by whom, what links the openers clicked on (点击), and what part of your message was working.
    Because of electronic links, those who open your e-mails can do their own research: they can explore and see any of the thousands of products that you sell.They can see the colors and sizes.They can, and they do, read ratings and reviews.They can put products in their shopping carts and buy them. [br] If you market by e-mailing, you can learn within a day______.
选项 A、who have opened your messages
B、how old your message readers are
C、what quality your advertised product has
D、how much your advertising messages cost
答案 A
解析 由关键词by e-mailing，within a day定位到文章第二段最后一句。定位句指出，使用电子邮件进行推广，一天之内你就能准确知道哪些信息被打开过，被谁打开，打开者点击了哪些链接，你的广告的哪部分有效果。题干中的by e-mailing和within a day分别是对定位句中With e-mail和within 24 hours的同义转述。由此可以确定A)“谁打开了你的信息”为本题答案。
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