首页
登录
职称英语
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in
游客
2023-09-18
11
管理
问题
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new idea: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive-in became surprisingly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake-mixing machines. He quickly saw the special attraction of the brothers’ fast-food restaurants and bought the right to franchise (特许经营) other copies of their restaurants. The agreement included the right to duplicate (复制) the menu, the equipment, even their red and white buildings with the golden arches (拱门).
Today McDonald’s is really a household name. In 1976, McDonald’s had over $1 billion in total sales. Its first twenty-two years is one of the most surprising success stories in modern American business history. [br] Mac and Dick managed all of the following businesses EXCEPT______.
选项
A、a drive-in
B、a theater
C、a cinema
D、a barbecue restaurant
答案
C
解析
细节理解题。根据第一段第三句话They had run their own businesses for years,first a theater,then a barbecue restaurant,then another drive-in可知,答案为C项。
转载请注明原文地址:https://tihaiku.com/zcyy/3025721.html
相关试题推荐
[originaltext]M:Soyoustartedyourowncompany.W:Yeah!Iamalwaysinterest
[originaltext]M:Soyoustartedyourowncompany.W:Yeah!Iamalwaysinterest
[originaltext]M:Soyoustartedyourowncompany.W:Yeah!Iamalwaysinterest
[originaltext]W:ABCRestaurant,canIhelpyou?M:Hi,couldyoutellmewhat
[originaltext]W:ABCRestaurant,canIhelpyou?M:Hi,couldyoutellmewhat
In1939twobrothers,MacandDickMcDonald,startedadrive-inrestaurantin
In1939twobrothers,MacandDickMcDonald,startedadrive-inrestaurantin
In1939twobrothers,MacandDickMcDonald,startedadrive-inrestaurantin
In1939twobrothers,MacandDickMcDonald,startedadrive-inrestaurantin
Startedfromasquareroom,only11individualsLenovo(联想)Group,currentlyhas
随机试题
Mind-controlledCarsA)AcarinGermanycanbesteeredw
Halfacenturyago,mostpeoplelivedinruralareas.However,accordingto
Manyculturalanthropologistshavecometorejectthescientificframeworko
[originaltext]Womenhinderthemselvesonthejobbyfrequentlyunderrating
胸腰部左右旋的正常活动度是A.0°~30° B.0°~40° C.0°~50
温度较低的热力设备和房屋建筑中多用()。A.玻化微珠 B.石棉 C.膨胀蛭
某研究者欲考察教师对学生期望值的高低与师生关系之间的相关性,他每天用一小时的时间
2012年5月1日,甲某乘飞机到国外出差,途中飞机失踪,甲某生死不明。2014年
金刚烷胺和美金刚合用A.可增加抗胆碱不良反应的危险 B.增加中枢神经系统毒性(
会计档案保管期限从会计年度终了后第二天算起。
最新回复
(
0
)