首页
登录
职称英语
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in
游客
2023-09-18
68
管理
问题
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new idea: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive-in became surprisingly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake-mixing machines. He quickly saw the special attraction of the brothers’ fast-food restaurants and bought the right to franchise (特许经营) other copies of their restaurants. The agreement included the right to duplicate (复制) the menu, the equipment, even their red and white buildings with the golden arches (拱门).
Today McDonald’s is really a household name. In 1976, McDonald’s had over $1 billion in total sales. Its first twenty-two years is one of the most surprising success stories in modern American business history. [br] This passage mainly talks about______.
选项
A、the development of fast food services
B、how McDonald’s became a billion-dollar business
C、the business careers of Mac and Dick McDonald
D、Ray Kroc’s business talent
答案
B
解析
主旨大意题。通读全文可知,本文主要介绍了Mac and Dick McDonald两兄弟最初开创麦当劳及Kroc购买该品牌经营权的情况,由此可知答案为B项。
转载请注明原文地址:https://tihaiku.com/zcyy/3025720.html
相关试题推荐
TherearesomanyrestaurantsalongthestreetthatI’mnotsurewhichone_____
Hardly______outoftheofficewhenitstartedtorain.A、didwegetB、wegotC、
[originaltext]M:Soyoustartedyourowncompany.W:Yeah!Iamalwaysinterest
InShakeShackCompany,astherestaurantmanager,youwillberesponsiblef
InShakeShackCompany,astherestaurantmanager,youwillberesponsiblef
InShakeShackCompany,astherestaurantmanager,youwillberesponsiblef
[originaltext]M:Soyoustartedyourowncompany.W:Yeah!Iamalwaysinterest
[originaltext]M:Soyoustartedyourowncompany.W:Yeah!Iamalwaysinterest
ItwasnotuntillastJuly______westartedtodistributee-readersandlaunched
IfI______thechallengesatthattime,Imightnothavestartedmyownbusiness
随机试题
[originaltext]M:I’veheardthemodernartexhibitionintheuniversitymuseum
[originaltext]M:Mm...Ithinkweseeeyetoeyethere.Howaboutthoselanguag
Havingatriparoundthecountryiscertainlygoodfortheoldcouple,butitre
目前我国居民饮食结构中存在的主要问题是A.豆类摄入多 B.蔬菜摄入多 C.能
混凝土外加剂是在拌制混凝士过程中掺入、用以改善混凝土性能的物质,掺量一般不大于水
A.两者均有 B.高渗性脱水 C.两者均无 D.低渗性脱水尿少()
根据世界旅游组织(UNWTO)的定义,旅游者是指离开常住国(或常住地)到其他国家
某地区有甲、乙、丙三块土地,其中甲地块为优等地,乙为中等地,丙为末等劣质地。有三
甲、乙、丙设立一有限合伙企业,丙为有限合伙人。该合伙企业委托丙与丁公司签订一货物
1,6,30,(),360[招行真题] A.80 B.90 C.120
最新回复
(
0
)