首页
登录
职称英语
Advertising is a form of selling. For thousands of years there have been in
Advertising is a form of selling. For thousands of years there have been in
游客
2023-09-17
35
管理
问题
Advertising is a form of selling. For thousands of years there have been individuals who have tried to (36)______ others to buy the food they have produced or the goods they have made or the services they can (37)______.
But in the 19th century the mass production of goods (38)______ from the Industrial Revolution made person-to-person selling inefficient. The mass (39)______ of goods that followed the development of the highway made person-to-person selling too slow and (40)______. At the same time, mass communication, first newspapers and magazines, then radio and television, made mass selling through (41)______ possible.
The objective of any advertisement is to convince people that it is in their best gains to take the action the advertiser is (42)______. The action may be to purchase a product, use a service, vote for a political (43)______, or even to join the Army.
(44)____________. In 1980 advertising expenditure in the U.S. exceeded 55 billion dollars, or approximately 2 percent of the gross national product. Canada spent about 1.2 percent of its gross national product on advertising.
(45)____________. Some of those economies are passed along to the purchaser so that the cost of a product sold primarily through advertising is usually far less than one sold through personal salespeople. Advertising brings people immediate news about products that have just come on the market. (46)____________.
[br]
Advertising is a form of selling, for thousands of years there have been individuals who have tried to persuade others to buy the food they have produced or the goods they have made or the services they can perform.
But in the 19th century the mass production of goods resulting from the Industrial Revolution made person-to-person selling inefficient. The mass distribution of goods that followed the development of the highway made person-to-person selling too slow and expensive. At the same time, mass communication, first newspapers and magazines, then radio and television, made mass selling through advertising possible.
The objective of any advertisement is to convince people that it is in their best gains to take the action the advertiser is recommending. The action may be to purchase a product, use a service, vote for a political candidate, or even to join the Army.
Advertising as a business developed first and most rapidly in the United States, the country that uses it to the greatest extent. In 1980 advertising expenditure in the U.S. exceeded 55 billion dollars, or approximately 2 percent of the gross national product. Canada spent about 1.2 percent of its gross national product on advertising.
While advertising brings the economies of mass selling to the manufacturer, it produces benefits for the consumer as well. Some of those economies are passed along to the purchaser so that the cost of a product sold primarily through advertising is usually far less than one sold through personal salespeople. Advertising brings people immediate news about products that have just come on the market. Finally, advertising pays for the programs on commercial television and radio and for about two thirds of the cost of publishing magazines and newspapers.
选项
答案
advertising
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3023026.html
相关试题推荐
Wouldyouknowhowtohelp?Everyyear,thousandsofdriversandpasseng
Wouldyouknowhowtohelp?Everyyear,thousandsofdriversandpasseng
Wouldyouknowhowtohelp?Everyyear,thousandsofdriversandpasseng
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Wouldyouknowhowtohelp?Everyyear,thousandsofdriversandpasseng
Wouldyouknowhowtohelp?Everyyear,thousandsofdriversandpasseng
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
随机试题
GorkyParkisfamousformanythings,notmanyofthemgood.ForMuscovites,
InordertorentanddriveacarinJapan,yourequireaJapanesedrivingli
[originaltext]M:Ifelloffmybikelastweek,andmybackisstillhurtingnow
1.题目:新建网页 2.内容: 中学信息技术教材中“使用FrontPag
下列属于监管当局对银行类金融机构现场检查的内容的有()。A.管理与内控完善程
患者,女,27岁,产后2小时内出现子宫收缩乏力,应首先采取的措施是A、让产妇进食
目前,世界上分节船队主要有全分节驳船和( )。 A.局部分节驳船 B
根据Kano(狩野)模型,当其质量特性不充足时,顾客会非常不满意;当其充足时
詹姆士的经典公式:自尊=成功/抱负,意思是说,自尊取决于()。 (A)自信
自招标文件出售之日起至停止出售之日止,最短不得少于()个工作日。A.5
最新回复
(
0
)