首页
登录
职称英语
[originaltext]M: Mind if I switch channels? Those TV commercials are killing me
[originaltext]M: Mind if I switch channels? Those TV commercials are killing me
游客
2023-09-16
12
管理
问题
M: Mind if I switch channels? Those TV commercials are killing me.
W: How can you say that? Watch: "Take Toshiba, take the world." Fantastic! There’s a product you can depend on. A powerful product.
M: If I were you, I wouldn’t trust those commercials.
W: Now, look at this McDonald’s commercial! Aren’t those little kids cute? Oh, and there’s such a warm family feeling.
M: Just how an advertising agency wants you to see McDonald’s. You’re the target audience. When they make TV commercials, they use scientific methods to learn what you’ll like and buy.
W: Are you telling me those darling little children biting into Big Macs are part of a scientific project to get me into McDonald’s?
M: Advertisers don’t bother with facts any more. Instead they want the end-user, that’s you, to fall in love with their product.
W: I see. So what you’re saying is," Watch out, or commercials will take over your life."
M: Yes, just wake up. Many competitors are spending piles of money to increase their market shares, bur only can celing out each other’s efforts and neither would win. What’s more, the extra costs of advertising will certainly be passed on to the customers.
W: But anyway the advertising will produce a good image of a product and that leads to consumer brand loyalty. That’s to say, consumers are loyal to a certain product and keep buying it and they’re willing to pay more.
M: That’s the problem. More advertising means higher costs to the consumer. so in the end the winner is always the company, not the customer.
选项
A、Tile consumers.
B、The TV station.
C、The company.
D、The audience.
答案
C
解析
Who would be the beneficiary of advertising in the man’s opinion?
转载请注明原文地址:https://tihaiku.com/zcyy/3018275.html
相关试题推荐
[originaltext]M:Thisisyourannualperformanceevaluation.W:SohowdidId
[originaltext]M:Thisisyourannualperformanceevaluation.W:SohowdidId
[originaltext]M:Excuseme.I’dliketobookaroomforTuesday.W:Whenwill
[originaltext]M:Excuseme.I’dliketobookaroomforTuesday.W:Whenwill
[originaltext]M:Excuseme.I’dliketobookaroomforTuesday.W:Whenwill
[originaltext]M:Excuseme.I’dliketobookaroomforTuesday.W:Whenwill
[originaltext]M:Whatarethechancesofyougettingaraisethisyear?W:(8)Ch
[originaltext]M:Whatarethechancesofyougettingaraisethisyear?W:(8)Ch
[originaltext]M:Whatarethechancesofyougettingaraisethisyear?W:(8)Ch
[originaltext]M:Doyougoouttowork?W:Notregularly.Iworkathomemosto
随机试题
Heisgenerousto______anddevotedallhiswealthtovariouscharities.A、excur
[originaltext]IfanewideainAmericabecomesalaw,peoplewhosufferfrom
关于自动变速器液,下面哪种说法是正确的?()A.ATF的老化是和使用的年数成比
组织流水施工时,时间参数不包括()。A.流水节拍 B.流水步距 C.工期
粉尘浓度常用质量测定。()
A.肿瘤细胞减灭术,辅以化疗 B.肿瘤细胞减灭术,辅以放疗 C.肿瘤细胞减灭
关于生理性黄疸描述错误的是A:生后2~3天开始出现 B:一般7~14天自然消退
( )岁幼儿,情绪反应的动因处于由主要为满足生理需要向主要为满足社会性需要的过
错误的理论不能指导实践。( )
()是人力资源开发科学化、规范化的重要基础。A.职业分类 B.人才评价 C
最新回复
(
0
)