首页
登录
职称英语
[originaltext] Advertising is a highly developed twentieth-century industry.
[originaltext] Advertising is a highly developed twentieth-century industry.
游客
2023-09-14
42
管理
问题
Advertising is a highly developed twentieth-century industry. The development of radio, television, cinema, magazines and newspapers has gone hand in hand with the development of advertising. Why is advertising so popular? Is it a waste of money? It has been proved again and again that repeated advertising increases product sales. Since it increases production, the price can be reduced. Therefore, advertising, instead of making a product more expensive, makes it cheaper.
Advertising is now a scientific business. Once managers would say jokingly, "I know that half of what I spend on advertising is wasted, but I don’t know which half." Now, all parts of an advertising program are properly measured and researched.
What makes a good advertisement? There have been major changes in advertising in the past sixty years. People read advertisements partly for information and partly for pleasure. Today’s advertisements often start with a question, or a puzzle, with the purpose of attracting the reader’s attention. Of course, most advertisements contain information. But this is usually contained in a text that is interesting and often funny. Humour is very important. Sometimes advertisements tell a story, or the story may be continued over a number of advertisements. However, there is a danger in this. It is possible that the reader or viewer will remember the advertisement but not the name of the product.
选项
A、All the money on advertising was wasted.
B、Not all the advertisements were well designed.
C、All the managers knew about advertising then.
D、Managers spent no money on advertising.
答案
B
解析
“I know that half of what I spend on advertising is wasted, but I don’t know which half.”这句话的意思是:我知道花在广告上的钱一半是浪费的,但是我不知道是哪一半,也就是不是所有的广告都是有用的。
转载请注明原文地址:https://tihaiku.com/zcyy/3013048.html
相关试题推荐
[originaltext]Readingtooneselfisamodemactivitywhichwasalmostunkno
[originaltext]Readingtooneselfisamodemactivitywhichwasalmostunkno
[originaltext]Scientistsclaimthatairpollutioncausesadeclineinthew
[originaltext]Scientistsclaimthatairpollutioncausesadeclineinthew
[originaltext]M:Helloandwelcometotoday’sshow,Shirley’sGarden.Today,we
[originaltext]M:Helloandwelcometotoday’sshow,Shirley’sGarden.Today,we
[originaltext]W:Hello,Steve?M:Hi,Veronica.What’sgoingon?W:Oh,mycar’
[originaltext]DespiteitsenormoussizetheAirbusA380stillmanagestolo
[originaltext]DespiteitsenormoussizetheAirbusA380stillmanagestolo
[originaltext]"Thereisasenselessideathatchildrengrowupandleaveho
随机试题
Anobviousstyle,easilyidentifiedbysomesuperficialquirk,isproperly(i)__
Wehavechosenwhatwebelievetobethefivemostspectacularnaturalwonde
Itisnaturaltofeeluncomfortableinalanguageclass.You’reusedtob
Theinstinct,commonamongpeopleofallages,forkeepingapparentlyusele
图示二端网络的等效电阻为()。
当风机供给的风量不能符合要求时,可以采取的方法是()。A.减少或增加管网系统
患者男,76岁。既往高血压20余年,糖尿病8年,近1年血压、血糖控制良好,无心绞
《隔离开关分合闸位置“双确认”改造技术规范》中每台主变配置()白光灯网络高速高
苯妥英钠与下述哪些药物合用时可降低其疗效A.糖皮质激素 B.环孢素 C.左旋
按照税务行政处罚的地域管辖来看,我国税务行政处罚实行的是( )。A.居住所在地
最新回复
(
0
)