首页
登录
职称英语
In the first year or so of Web business, most of the action has revolved aro
In the first year or so of Web business, most of the action has revolved aro
游客
2023-09-13
35
管理
问题
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because business people typically know what product they’re looking for.
Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the supplier", says senior analyst Blanc Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company’s private intranet.
Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools that allow companies to "push" information directly out to consumers, transmitting marketing messages directly to targeted customers. Most notably, the Pointcast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers’ computer monitors. Subscribers (订购者) can customize the information they want to receive and proceed directly to a company’s Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offerings, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. That’s a prospect that horrifies Net purists.
But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards, Amazon. com, and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to free fall, which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge. [br] According to the last paragraph, what are important strategies of online business?
选项
答案
Selling the right kind of product with the right mix of interactivity, hospitality and security.
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3010837.html
相关试题推荐
[originaltext]Howdoyourisetothetopinbusiness?Whatpersonalqualitie
Bystating"ThebusinessofAmericaisbusiness"PresidentCoolidgesuggeststha
PresidentCoolidge’sstatement,"ThebusinessofAmericaisbusiness",still
Interpersonalcommunicationisyourinteractionwithothers.Talkingtoafr
[originaltext]Howdoyourisetothetopinbusiness?Whatpersonalqualitie
[originaltext]Dr.AllenHershdesignssmellsforbusinesses.Hesaysthati
[originaltext]Dr.AllenHershdesignssmellsforbusinesses.Hesaysthati
[originaltext]Dr.AllenHershdesignssmellsforbusinesses.Hesaysthati
Successfulbusinesstendstocontinueimplementingtheideasthatmadethems
【S1】[br]【S10】A、functionB、abilityC、responseD、reactionC固定搭配。immuneresponse免
随机试题
Theexperienceofforeigncountriesisworthlearningfromandtakingforrefere
A—AccessrightJ—DatahighwayB—Commercialonline
Thebuildingwasdestroyedby______tendaysago.[br][originaltext]Indi
TheInternetandcellphonesarebringingpeopletogether,not【C1】______us
CollegeRequiresFitnessAssessmentforFreshmenA)Duringtheir
下列关于贷款抵押风险分析,正确的是()。A.抵押权建立的前提是抵押物必须实际
Thechangeinthatvillagewasmiraculou
提出德育的体谅模式的学者是( )。A、 科尔伯格 B、 彼得?麦克费尔 C、
在我国出口贸易中,如果选用FOB或CFR价格术语,则保险一般由( )办理。A.
某铁路项目山区路段邻近自然保护区,该保护区的主要保护对象对声音极为敏感。工程分析
最新回复
(
0
)