首页
登录
职称英语
Marketing is the process by which goods are sold and purchased. That process
Marketing is the process by which goods are sold and purchased. That process
游客
2023-09-13
22
管理
问题
Marketing is the process by which goods are sold and purchased. That process may be a simple act of exchange or an intricate, sensitive mechanism, whereby goods and the title to them are moved from farmers, manufacturers, miners, and others who produce them to consumers. Simple marketing activities began with the development of a nonsubsistence economy and interregional trade, including caravan (商队) and maritime (沿海的) commerce. Village fairs, town markets, and peddlers were all involved in primitive marketing activities. Later, general stores, traveling salespeople, and, still later, the 20th-century chain stores became the chief marketing agencies. Modem marketing has evolved into a complex and diverse field. This field includes a wide variety of special functions such as advertising, mail-order business, public relations, retailing and merchandising, sales, transportation, wholesaling, marketing research and pricing of goods.
The aim of marketing is to acquire, retain, and satisfy customers. Marketers begin by identifying the market for their product. Then they tailor their efforts to satisfy the needs and wants of customers within that market. A customer may be an industrial organization such as a food processor, a wholesale or retail outlet, a transportation or warehousing company, or an individual consumer. Those firms, which understand the needs of their customers and seek to satisfy them, tend to be more successful than those which do not:
Marketing costs average more than 50 percent of the total costs of consumer goods. These costs represent the value added to the product after it leaves the producer and before it reaches the final consumer--determining the shape, colors, and materials of a product while it is being designed; making the product available in conveniently located stores; guaranteeing its performance; and providing service warranties and easy credit terms.
Marketing techniques are also used by politicians, who carefully market themselves and their programs, by city and state governments to sell bond issues, and by hospitals and universities for fund-raising purposes.
Modem domestic marketing in the United States has been greatly affected by a consumer movement that calls for better and safer products, more efficient services, and truthful advertising. Extensive government regulation in almost all fields—from advertising to transportation—has also necessarily claimed the attention of marketers.
With the growth of multinational corporations, marketing has greatly expanded its scope; many marketing managers take the whole world as their marketplace. Thus Eastman Kodak marketed its new Instamatic camera simultaneously in 28 countries in 1963—the first time simultaneously worldwide marketing was achieved—and prepared advertising and publicity in more than 20 languages. Managers of such global activities must take into account international differences in climate, customs, and business practices. [br] What is the main purpose of marketing?
选项
答案
To acquire, return and satisfy customers.
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3009935.html
相关试题推荐
Negotiating—acomplexprocessevenbetweenpartiesfromthesamenation—is
Firecanbethoughtofasanycombustionprocessintenseenoughtoemitlight
Firecanbethoughtofasanycombustionprocessintenseenoughtoemitlight
Firecanbethoughtofasanycombustionprocessintenseenoughtoemitlight
Marketingistheprocessbywhichgoodsaresoldandpurchased.Thatprocess
Marketingistheprocessbywhichgoodsaresoldandpurchased.Thatprocess
Marketingistheprocessbywhichgoodsaresoldandpurchased.Thatprocess
Creativityhasbeenconsideredintermsofprocess,productorpersonandha
Creativityhasbeenconsideredintermsofprocess,productorpersonandha
Creativityhasbeenconsideredintermsofprocess,productorpersonandha
随机试题
March17thisStPatrick’sday,acelebrationofallthingsIrish—andofo
[originaltext]M:ThisTVsetisgettingworseandworse.Nowitdoesn’tworkat
财务公司由于发生合并与分立、跨银监局迁址.或者所属集团被收购或重组而申请设立分公
A.爪 B.面 C.唇 D.毛 E.发肾其华在()
患者77岁,患阻塞性肺疾病10年余,近日着凉后,咳嗽、咳黄痰、气喘加剧,伴发热,
行政法治原则对行政主体的要求可以概括为()。(2014年真题)A.依法行政
如图13所示受拉螺杆的许用挤压应力为[σc],则该杆能承受的最大载荷[F]为(
对企业招聘活动过程的评估。主要采用的评价指标有( )A.信度 B.标准差
(2019年真题)混凝土重力坝排水廊道一般布置在()。A.坝基础位置 B.坝上
幽门螺杆菌的传播途径是A、经水传播 B、粪-口传播 C、医源性传播 D、飞
最新回复
(
0
)