首页
登录
职称英语
The most important step in developing an effective campaign, and the step w
The most important step in developing an effective campaign, and the step w
游客
2023-09-08
22
管理
问题
The most important step in developing an effective campaign, and the step which must come before all others, is to define the objectives of the campaign with greatest possible clarity. Does the company wish to attract new investors? Does it seek to acquire a company abroad? Is a new product to be introduced?
Are new government regulations threatening the company’s profitability? Only after the fundamental needs of a corporation have been established can the basic objective for a corporate program be isolated; without such a clearly defined objective the campaign will have little effect.
Note that we have spoken of "an objective," not a set of objectives. One cannot create at favorable climate among the financial community, emphasize one’s concern for the environment, seek to attract new employees by the creation of a progressive image, give direct support to sales staff, and emphasize social responsibility, all in a single campaign. A scattering of diverse messages will confuse the reader and in the end he will absorb nothing.
After the prime reason for investment in the campaign has been decided upon, the second step is to collect all the information that one wishes to convey to the selected audiences. Since there is only objective for the campaign, one assumes that the audience has already been clearly identified during the selection of the objective.
The third step involves the selection of the best possible media to be used in the campaign. It is alarming how many advertising experts first create the campaign and then select the media. The print media are quite distinct from such media as radio and television in their advertising capabilities. Even within the print media there are critical differences in style and approach which must be noted by anyone designing an advertisement for printing in a newspaper as opposed to a magazine. Magazine advertising in turn is not one unified field, for there are many different types of magazines and journals directed to entirely different audiences.
The fourth and last step is to find a suitable creative approach. If the objective is to develop a receptive climate among the financial community, for example, it would be a mistake to work with too much illustration and too few detailed data, too many clever words and too few facts and figures. In a campaign aimed at fixing in the consciousness of the general public an image of the company as a progressive and innovative leader in its field, on the other hand, it might be appropriate to emphasize dramatic illustrations and not take the chance of boring the audience with facts. [br] It can be inferred from the third paragraph that ______.
选项
A、one objective will confuse the selected audience
B、a get of objectives will help to attract new employees
C、one objective will make the selected audience know what to do
D、a set of objectives will help the selected audience know more about the campaign
答案
C
解析
推理判断题。文章第三段强调要确定一个明确的目标,而不是很多目标,这样才不会使听、众迷惑不解,故答案为C。
转载请注明原文地址:https://tihaiku.com/zcyy/2996019.html
相关试题推荐
Wildducksandothermigratory(迁移的)birdscouldbeimportantcarriersofdea
Wildducksandothermigratory(迁移的)birdscouldbeimportantcarriersofdea
Asadevelopingcountry,___________________(我们必须紧跟世界经济快速发展的步伐).wemustkeepp
Theworkmenthink__________________________(遵守安全规则很重要).itveryimportanttoc
Theroleofthefarmerhasalwaysbeenanimportantone.Twohundredyearsa
Theroleofthefarmerhasalwaysbeenanimportantone.Twohundredyearsa
Theroleofthefarmerhasalwaysbeenanimportantone.Twohundredyearsa
Theroleofthefarmerhasalwaysbeenanimportantone.Twohundredyearsa
Theroleofthefarmerhasalwaysbeenanimportantone.Twohundredyearsa
Theroleofthefarmerhasalwaysbeenanimportantone.Twohundredyearsa
随机试题
HowtoApproachDiscursiveWriting?Howtoimprovetheeffec
Peoplevolunteerfordifferentreasons,butprobablymostofusvolunteerin
某集团拟对三家业务模式相同的地区公司进行绩效评价,该集团的权益资本要求的回报率为
在我国,按照法律的效力等级划分,银行监管法律框架由下列哪些层次的法律规范构成?(
2018年江苏第一、二、三产业增加值分别为4142亿元、41248亿元和4720
可经母婴传播的疾病是A.细菌性痢疾 B.伤寒 C.霍乱 D.艾滋病
下列关于应急照明集中电源的安装说法中,错误的是()。A.安装场所应无腐蚀性气体
某企业购入政府发行的年利率为4.3%的一年期国债1000万元,持有300天时以1
(2015年真题)砂轮机是机械工厂最常用的机械设备之一。砂轮质量易碎、转速高、使
患者王某,男性,65岁,胃癌晚期,因失去手术治疗价值被某医院拒收。患者呈恶病质并
最新回复
(
0
)