首页
登录
职称英语
The most important step in developing an effective campaign, and the step w
The most important step in developing an effective campaign, and the step w
游客
2023-09-08
67
管理
问题
The most important step in developing an effective campaign, and the step which must come before all others, is to define the objectives of the campaign with greatest possible clarity. Does the company wish to attract new investors? Does it seek to acquire a company abroad? Is a new product to be introduced?
Are new government regulations threatening the company’s profitability? Only after the fundamental needs of a corporation have been established can the basic objective for a corporate program be isolated; without such a clearly defined objective the campaign will have little effect.
Note that we have spoken of "an objective," not a set of objectives. One cannot create at favorable climate among the financial community, emphasize one’s concern for the environment, seek to attract new employees by the creation of a progressive image, give direct support to sales staff, and emphasize social responsibility, all in a single campaign. A scattering of diverse messages will confuse the reader and in the end he will absorb nothing.
After the prime reason for investment in the campaign has been decided upon, the second step is to collect all the information that one wishes to convey to the selected audiences. Since there is only objective for the campaign, one assumes that the audience has already been clearly identified during the selection of the objective.
The third step involves the selection of the best possible media to be used in the campaign. It is alarming how many advertising experts first create the campaign and then select the media. The print media are quite distinct from such media as radio and television in their advertising capabilities. Even within the print media there are critical differences in style and approach which must be noted by anyone designing an advertisement for printing in a newspaper as opposed to a magazine. Magazine advertising in turn is not one unified field, for there are many different types of magazines and journals directed to entirely different audiences.
The fourth and last step is to find a suitable creative approach. If the objective is to develop a receptive climate among the financial community, for example, it would be a mistake to work with too much illustration and too few detailed data, too many clever words and too few facts and figures. In a campaign aimed at fixing in the consciousness of the general public an image of the company as a progressive and innovative leader in its field, on the other hand, it might be appropriate to emphasize dramatic illustrations and not take the chance of boring the audience with facts. [br] It can be inferred from the third paragraph that ______.
选项
A、one objective will confuse the selected audience
B、a get of objectives will help to attract new employees
C、one objective will make the selected audience know what to do
D、a set of objectives will help the selected audience know more about the campaign
答案
C
解析
推理判断题。文章第三段强调要确定一个明确的目标,而不是很多目标,这样才不会使听、众迷惑不解,故答案为C。
转载请注明原文地址:https://tihaiku.com/zcyy/2996019.html
相关试题推荐
Wildducksandothermigratory(迁移的)birdscouldbeimportantcarriersofdea
Wildducksandothermigratory(迁移的)birdscouldbeimportantcarriersofdea
Asadevelopingcountry,___________________(我们必须紧跟世界经济快速发展的步伐).wemustkeepp
Theworkmenthink__________________________(遵守安全规则很重要).itveryimportanttoc
Theroleofthefarmerhasalwaysbeenanimportantone.Twohundredyearsa
Theroleofthefarmerhasalwaysbeenanimportantone.Twohundredyearsa
Theroleofthefarmerhasalwaysbeenanimportantone.Twohundredyearsa
Theroleofthefarmerhasalwaysbeenanimportantone.Twohundredyearsa
Theroleofthefarmerhasalwaysbeenanimportantone.Twohundredyearsa
Theroleofthefarmerhasalwaysbeenanimportantone.Twohundredyearsa
随机试题
TheAmericaneconomicsystemisorganizedaroundabasicallyprivateenterpr
Asthepaceoflifecontinuestoincrease,wearefastlosingtheartofrel
[originaltext]W:Howareyougettingon,White?AreyoustillworkingfortheMe
用人单位制定的劳动规章制度违反法律、法规规定的,由建设行政部门给予警土,责令改正
(2020年真题)根据资本市场理论的前提假设,除股票和债券外,投资者的投资范围还
A. B. C. D. E.根据半衰期确定给药方案
MPP与ICP属于A.前后向关系 B.垂直向关系 C.水平向关系 D.倾4
下列关于审计前提条件的说法中,不正确的是()。A.如果不存在可接受的财务报告编
(替换)分项工程,是分部工程的组成部分,一般可按()进行划分。A.主要工种 B
某公司员工在加工机器零部件时,因机床故障导致手臂受伤,经修养康复并恢复工作。经核
最新回复
(
0
)