首页
登录
职称英语
[originaltext] Suppose someone invented a gift card so versatile (多功能的) that
[originaltext] Suppose someone invented a gift card so versatile (多功能的) that
游客
2023-09-05
71
管理
问题
Suppose someone invented a gift card so versatile (多功能的) that it could be used almost anywhere to buy almost anything. This gift card would be good forever and would be accepted in many foreign countries. (33)You could bend it in half—or even leave it in the pocket of your trunks (男士游泳裤) when you went for a swim and it would still work fine. Wait a minute. Somebody already invented that go-anywhere gift card. It’s called cash. Cash has huge advantages over gift cards. (34)There’s been a big trouble about gift-card fees, so Congress eventually stepped in to limit them. And a sizable chunk of gift-card value—estimates range between 5% and 10%—never gets fully used. These aren’t issues that come with cash. So why have gift cards grown in popularity when we already have something better sitting in our wallets? (35)The answer is a combination of consumer psychology and opportunistic retailers and card issuers. Consumers see giving cash as silly, and retailers have taken advantage of that to push gift cards. Most store cards don’t have fees anymore. They have a different problem. You’re committed to use the card at a designated store. And a new National Retail Federation survey finds that shoppers expect to spend a bit less on holiday gift cards this year.
33. What will happen if the multi-function "gift card" falls into water?
34. What’s the reason for Congress interfering in gift-card issue?
35. Why are the gift cards so popular among consumers?
选项
A、Because they have overwhelming advantages.
B、Because they are sold in very low prices.
C、Because they are the symbol of people’s status.
D、Because they meet customers’ psychological needs.
答案
D
解析
目的原因题。短文中提到购物卡流行是因为混合了消费者心理学以及零售商和发卡机构的机会主义思想。消费者认为现金是拿不出手的馈赠之物,零售商才借此机会推销购物卡。由此可知,购物卡在消费者中流行是因为其满足了消费者的心理需要。
转载请注明原文地址:https://tihaiku.com/zcyy/2986666.html
相关试题推荐
[originaltext]W:Cometomyhouseifyoucanbetherebefore11o’clock,Mike.
[originaltext]W:Cometomyhouseifyoucanbetherebefore11o’clock,Mike.
[originaltext]Thereisapopularbeliefamongparentsthatschoolsareno
[originaltext]Thereisapopularbeliefamongparentsthatschoolsareno
[originaltext]Letchildrenlearntojudgetheirownwork.Achildlearning
[originaltext]Letchildrenlearntojudgetheirownwork.Achildlearning
[originaltext]Stressisaverynormalpartoflife.Mostpeoplefeelstress
[originaltext]M:Areyougoingtothedemonstrationtohelpstopthespreadof
[originaltext]M:Areyougoingtothedemonstrationtohelpstopthespreadof
[originaltext]M:Areyougoingtothedemonstrationtohelpstopthespreadof
随机试题
"Wheredoyoucomeinyourfamily?"AccordingtoFrankSulloway,aUSsocio
Poorknowledgeofthemarketandlackofexperience______hisfailureininvest
Thereisapopularbeliefamongparentsthatschoolsarenolongerintereste
将不同频率的信号放在同一物理信道上传输的技术是()。A.空分多路复用 B.时
女,29岁,哺乳期,右乳房肿痛2天,无发热,体检:右乳房肿胀,内象限有压痛,无波
Therearesomespeakingactivities.Whic
藏失统摄而致出血的两脏是A.心、脾 B.肝、脾 C.肺、脾 D.心、肺
做病毒分离培养的标本,如不能立即处理,需保存数小时,应贮存在A.4℃ B.20
需配制75%消毒乙醇100ml,需取95%乙醇约A.60ml B.79ml
某市地铁3号线客量非常大,经常超过运营峰值,为此,相关部门5年内设了4条与3号线
最新回复
(
0
)