首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2023-09-05
63
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, the first wave suffered from rough and poorly-conceived marketing efforts. Many advertisers embraced a genuine concern for the envi-
ronment. But consumers realized that some companies made false claims and exploited the movement, using such ambiguous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly", "biodegradable", and "recycled". According to the state’s court, "California seeks to guard against potentially inaccurate claims or ecological boost about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, during which environmental concern is part of the mainstream, too.
Questions 29 to 32 are based on the passage you have just heard.
29. What was the problem with green advertisements in early times?
30. What was the response by consumers to the early green advertisements?
31. What is said about advertisements after the first wave?
32. Which state took the lead in guarding inaccurate environmental claims?
选项
A、Massachusetts.
B、Texas.
C、California.
D、Connecticut.
答案
C
解析
浏览选项可知,本题与美国州名有关。根据短文可知,California(又称Golden State)率先抵制不属实的环保声明,故答案为[C]。
转载请注明原文地址:https://tihaiku.com/zcyy/2986368.html
相关试题推荐
[originaltext]AlbertSchweitzerwasbornin1875inAlsace.Atthattime,
[originaltext]AlbertSchweitzerwasbornin1875inAlsace.Atthattime,
[originaltext]AlbertSchweitzerwasbornin1875inAlsace.Atthattime,
[originaltext]Undernormalconditionstheactofcommunicationrequiresth
[originaltext]W:Withusnow,isMalcolmBricklin,CEOofVisionaryVehicles.M
[originaltext]W:Withusnow,isMalcolmBricklin,CEOofVisionaryVehicles.M
[originaltext]M:Whydoyouthinkthatway?W:WhileIadmitthereisverylitt
[originaltext]M:Whydoyouthinkthatway?W:WhileIadmitthereisverylitt
[originaltext]M:Whydoyouthinkthatway?W:WhileIadmitthereisverylitt
[originaltext]M:IjustwonderwhyJanetneverbecomesanactressintheadvert
随机试题
[originaltext]M:I’mAviArditti,andthisweekonWordmaster.wehaveaspecia
【S1】[br]【S10】E根据前面的所属格推测这里需要名词,而根据pyramid可以推测应该是construction。
Whatisthepurposeofissuingthenewlaw?[originaltext]LawmakersinNebra
Today,houseworkhasbeenmademucheasierbyelectrical______.A、appliancesB、f
女性,40岁,因患甲亢曾接受”131I治疗,近2年来自觉乏力、畏寒,眼睑及下肢
患儿,10岁。课间活动时,突然两眼凝视,呆立不动,呼之不应,持续约10秒后恢复正
2009年3月1日,王某入职某公司,劳动合同约定每月10日为工资发放日。入职后的
属于大环内酯类抗生素的是A.克拉维酸 B.罗红霉素 C.阿米卡星 D.头孢
下列关于纳税信用管理的表述中,符合规定的是( )。A.非独立核算分支机构可自愿
下列有关财务管理目标的观点中,考虑了所获利润和投入资本数额的关系的有()。A.
最新回复
(
0
)