首页
登录
职称英语
[originaltext] The pioneer of chocolate cookies in America is "Amos cookies"
[originaltext] The pioneer of chocolate cookies in America is "Amos cookies"
游客
2023-09-01
26
管理
问题
The pioneer of chocolate cookies in America is "Amos cookies". (20) Amos was a talent agent at the William Morris Agency who used home-baked chocolate chip cookies as a calling card. After a while, some of his famous clients began encouraging him to sell the cookies. They even invested in the Famous Amos Cookie Company, which he started in 1975—making him one of the pioneers of the gourmet cookie trend. Sales at Famous Amos hit $12 million by 1982.(21) His cookies were a success, but he was no manager, and his company started losing money. Amos had to bring in new money; from 1985 to 1988, he went through four different co-owners. Each time a change was made, Amos gave up more of his share of the pie. (22) By the time the Shanby Group bought it in 1988, Amos had nothing left; he even signed away his trademark "Amos". In 1992, when he started a new company called "Wally Amos Presents: Chip and Cookie", the Famous Amos Corp. sued him for infringement and libel. After an acrimonious dispute, Wally Amos agreed not to use his own name or a caricature of himself on the cookies and not to badmouth the company that owned his name. Wally Amos then moved to Hawaii and started another cookie company called the "Uncle Noname Cookie Co". This case is an excellent demonstration of the dangers of trademark ownership for entrepreneurs.
20. What kind of company was Amos with in the beginning?
21.Why did Amos begin to lose money after his initial success?
22.Why couldn’t Amos even use his name in his cookies after 1988?
选项
A、He couldn’t sell the cookies.
B、He was a bad manager.
C、He was not a good salesman.
D、He was sued for libel.
答案
B
解析
短文谈到,Amos的饼干生意不错,但是他不是个好的管理者,所以公司开始亏损,故选B。
转载请注明原文地址:https://tihaiku.com/zcyy/2976825.html
相关试题推荐
[originaltext]Manyanalysts,energycompaniesandtheirinvestorsbelievet
[originaltext]W:IheardyouweretheonlyonewhohasgotanAonthemathtes
[originaltext]W:IheardyouweretheonlyonewhohasgotanAonthemathtes
[originaltext]W:IheardyouweretheonlyonewhohasgotanAonthemathtes
[originaltext]W:IheardyouweretheonlyonewhohasgotanAonthemathtes
[originaltext]W:IheardyouweretheonlyonewhohasgotanAonthemathtes
[originaltext]Atsunamiisaseriesofhugewavesthatcancausegreatdev
[originaltext]Atsunamiisaseriesofhugewavesthatcancausegreatdev
[originaltext]M:HowdidyoulikeourAmericanHistoryclassyesterday?W:Well
[originaltext]M:HowdidyoulikeourAmericanHistoryclassyesterday?W:Well
随机试题
Manycriticsconsiderthatfarmorestressisplacedonachievementsinath
LivingonMars1.FactsofMars■140millionmilesaway■Beautiful
【B1】______devicesarechangingthewaypeoplelistentomusic,butstudies
Childrenmodelthemselveslargelyontheirparents.Theydoso【C1】______thro
高压喷射注浆法的类别不包括( )。A.旋喷 B.直喷 C.定喷 D.摆喷
与经济周期直接相关时,行业属于()。A.增长型行业 B.周期型行业 C
哪种中药可治疗气虚自汗、阴虚盗汗A.金樱子B.麻黄根C.黄芪D.覆盆子E.桑螵蛸
共用题干 一般资料:求助者,男性,16岁,高一学生。案例介绍:求助者家在偏远山
(2020年真题)两个变量间的Pearson相关系数为-0.3则这两个变量(
某工程的A分项工程施工至6月底,经统计分析得到,计划工程量为300立方米,计划单
最新回复
(
0
)