首页
登录
职称英语
An ever increasing number of companies come to realize the importance of pub
An ever increasing number of companies come to realize the importance of pub
游客
2023-08-29
33
管理
问题
An ever increasing number of companies come to realize the importance of public image. Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities【C1】______it operates, and by federal and local governments. Public image is controllable【C2】______considerable extent, just as the product, price, place, and promotional efforts are.
A firm’s public image plays a vital role in the【C3】______of the firm and its products to employees, customers, and to such outsiders【C4】______stockholders, suppliers, creditors, government officials, as well as【C5】______special groups. With some things it is impossible to【C6】______all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders,【C7】______it will undoubtedly find resistance from employees who see their jobs【C8】______. On the other hand, high quality products and service standards should bring almost complete approval,【C9】______low quality products and【C10】______claims would be widely looked down upon.
A firm’s public image, if it is good, should be treasured and protected. It is a valuable【C11】______that usually is built up over a long and satisfying relationship of a firm with publics. If a firm has learned a quality image, this is not easily【C12】______or imitated by competitors. Such an image may enable a firm to【C13】______higher prices, to win the best distributors and dealers, to attract the best employees, to expect the most【C14】______creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command a higher price-earnings【C15】______than other firms in the same industry with such a good【C16】______and public image.
A number of factors【C17】______the public image of a corporation. They include physical【C18】______, contacts of outsiders with company employees, product quality and dependability, prices【C19】______to competitors, customer service, the kind of【C20】______and the media and programs used, and the use of public relations and publicity. [br] 【C3】
选项
A、attraction
B、attachment
C、affection
D、generalization
答案
A
解析
名词辨析题。结合句意,本句主要说明公共形象在公司企业中的重要性。联系第一段可知,公司的公共形象,也就是社会各方面对公司的评价,即公司的大众吸引力。所以空格处应填入A)attraction“吸引力”。B)attachment“附件;喜爱”;C)affection“友爱,喜爱”;D)generalization“概括,泛论”。
转载请注明原文地址:https://tihaiku.com/zcyy/2966555.html
相关试题推荐
The2000decennialcensusaimsatobtainingtheexactnumberofpopulationaswe
The2000decennialcensusaimsatobtainingtheexactnumberofpopulationaswe
The2000decennialcensusaimsatobtainingtheexactnumberofpopulationaswe
The2000decennialcensusaimsatobtainingtheexactnumberofpopulationaswe
Theincreaseinglobaltrademeansthatinternationalcompaniescannotaffor
Theincreaseinglobaltrademeansthatinternationalcompaniescannotaffor
Theincreaseinglobaltrademeansthatinternationalcompaniescannotaffor
withthesurgeofnetworkingmarketing,workathomejobsandMLMcompanies,
Aneverincreasingnumberofcompaniescometorealizetheimportanceofpub
Aneverincreasingnumberofcompaniescometorealizetheimportanceofpub
随机试题
BonAppetiteA)Wealllovethefoodwegrowupo
某2层地上商店建筑,每层建筑面积为6000m2,所设置的自动喷水灭火系统应至少设
中断屏蔽是通过每一类中断源设置一个中断屏蔽触发器来屏蔽它们的()而实现的。A.
A.1/4 B.1/2 C.2 D.0
TCP/IP网络中的( )实现应答、排序和流控功能。A.数据链路层 B.网络
野外地质考察是地理学科重要的实践研究活动之一,常用的观测项目包括:①颜色②走
下列关于沥青混合料压实的有关说法错误的是( )。A.密级配沥青混凝土复压优先采
能显著提高儿童的角色承担能力和亲社会行为水平的学前教育基本方法是()。 A.
A. B. C.xdx D.
控制电缆应采用()。 A.铝芯;B.铜芯;C.钢芯;D.光纤。
最新回复
(
0
)