首页
登录
职称英语
[originaltext] Trolleys rallying down aisles, endless checkout queues, and f
[originaltext] Trolleys rallying down aisles, endless checkout queues, and f
游客
2023-08-27
32
管理
问题
Trolleys rallying down aisles, endless checkout queues, and flat-topped boxes crammed to the ceiling, this is IKEA, a Swedish do-it-yourself chain. IKEA revolutionized the look of young people’s interiors with inexpensive furniture. The general philosophy of IKEA is democratic design, and that means form and function at an affordable price. Affordable and simple, IKEA hands the screwdriver over to the customer. Founded in 1943, the company rapidly became the preferred interior shop for students, singles and young families. Annual sales now exceed six billion dollars.
But success is followed by imitation and competition. All the sort of classic department stores are desperate to break into that area, and are doing it in a much more imaginative way. IKEA plans to fight back, using design as its weapon of choice. The company started to work together with designers in the beginning of the 50s. Their proposition clearly is simplicity and good value and very good design. IKEA’s new PS range, takes the furniture supermarket, up-market. The PS range is a range that’s supposed to be a little more modern, a little bit more designer focused. And as IKEA wants to push more on the designers, this collection is quite important for them. And IKEA hopes the PS range will distinguish it from its competitors and imitators, both aesthetically and financially. But the PS line is not expected to reassemble the company’s profitability as quickly as one of its bookshelves. Many say IKEA’s long-term success still depends on following its founding principles. Design married to function and affordability.
20. What contributes to the success of IKEA?
21. How does IKEA react when it is followed by imitation and competition?
22. What is the PS range expected to achieve according to the passage?
选项
A、Its reform in design.
B、Its target at young people.
C、Its imaginative design and inexpensive.
D、Its practical design and affordability.
答案
D
解析
宜家的设计理念是大众设计,这意味着以低廉的价格买到具备样式和功能的产品。即实用性和低价位是宜家成功的因素。选D。
转载请注明原文地址:https://tihaiku.com/zcyy/2963024.html
相关试题推荐
[originaltext]Asyoupreparetobecomeelementaryschoolteachers,you’llb
[originaltext]Asyoupreparetobecomeelementaryschoolteachers,you’llb
[originaltext]BurningfallenleavesusedtobestandardpracticeacrossNo
[originaltext]BurningfallenleavesusedtobestandardpracticeacrossNo
[originaltext]W:Allright,thatcomesto$20.75.Doyouhaveoneofourstore
[originaltext]AbouttwopercentofthepopulationoftheUnitedStatesiso
[originaltext]AbouttwopercentofthepopulationoftheUnitedStatesiso
[originaltext]AbouttwopercentofthepopulationoftheUnitedStatesiso
[originaltext]Thenewyearalwaysbringswiththeculturaltraditionofnew
[originaltext]Researchindicatesthatparentswhorewardself-controlandi
随机试题
Beyonddemographics,theUnitedStatesconfrontswitharangeofother(1)__
It’sanindustrybuiltpurely【C1】______image,buttheactors,actressesa
Hewas______tostealthemoneywhenhesawitlyingonthetable.A、draggedB、t
A. B. C. D.
在对高级语言编写的源程序进行编译时,可发现源程序中(35)A.全部语法错误和全部
D左边5个图都是轴对称图形,所以第6个图形也应是轴对称图形,选D。
初产妇自然分娩。产后2小时观察内容不包括A.血压及脉搏 B.子宫收缩情况 C
虽然在刊物上时有应用辨证方法治疗癌症有效的报道,但大多数是在以西医疗法主导的前
校对:印刷:出版() A.谈判:签署:废除B.抢劫:人狱:判刑 C.选举
根据《建筑法》,建设单位申请领取施工许可证应当具备的条件包括()。A.依法应当
最新回复
(
0
)