首页
登录
职称英语
[originaltext] Trolleys rallying down aisles, endless checkout queues, and f
[originaltext] Trolleys rallying down aisles, endless checkout queues, and f
游客
2023-08-27
33
管理
问题
Trolleys rallying down aisles, endless checkout queues, and flat-topped boxes crammed to the ceiling, this is IKEA, a Swedish do-it-yourself chain. IKEA revolutionized the look of young people’s interiors with inexpensive furniture. The general philosophy of IKEA is democratic design, and that means form and function at an affordable price. Affordable and simple, IKEA hands the screwdriver over to the customer. Founded in 1943, the company rapidly became the preferred interior shop for students, singles and young families. Annual sales now exceed six billion dollars.
But success is followed by imitation and competition. All the sort of classic department stores are desperate to break into that area, and are doing it in a much more imaginative way. IKEA plans to fight back, using design as its weapon of choice. The company started to work together with designers in the beginning of the 50s. Their proposition clearly is simplicity and good value and very good design. IKEA’s new PS range, takes the furniture supermarket, up-market. The PS range is a range that’s supposed to be a little more modern, a little bit more designer focused. And as IKEA wants to push more on the designers, this collection is quite important for them. And IKEA hopes the PS range will distinguish it from its competitors and imitators, both aesthetically and financially. But the PS line is not expected to reassemble the company’s profitability as quickly as one of its bookshelves. Many say IKEA’s long-term success still depends on following its founding principles. Design married to function and affordability.
20. What contributes to the success of IKEA?
21. How does IKEA react when it is followed by imitation and competition?
22. What is the PS range expected to achieve according to the passage?
选项
A、Its reform in design.
B、Its target at young people.
C、Its imaginative design and inexpensive.
D、Its practical design and affordability.
答案
D
解析
宜家的设计理念是大众设计,这意味着以低廉的价格买到具备样式和功能的产品。即实用性和低价位是宜家成功的因素。选D。
转载请注明原文地址:https://tihaiku.com/zcyy/2963024.html
相关试题推荐
[originaltext]Asyoupreparetobecomeelementaryschoolteachers,you’llb
[originaltext]Asyoupreparetobecomeelementaryschoolteachers,you’llb
[originaltext]BurningfallenleavesusedtobestandardpracticeacrossNo
[originaltext]BurningfallenleavesusedtobestandardpracticeacrossNo
[originaltext]W:Allright,thatcomesto$20.75.Doyouhaveoneofourstore
[originaltext]AbouttwopercentofthepopulationoftheUnitedStatesiso
[originaltext]AbouttwopercentofthepopulationoftheUnitedStatesiso
[originaltext]AbouttwopercentofthepopulationoftheUnitedStatesiso
[originaltext]Thenewyearalwaysbringswiththeculturaltraditionofnew
[originaltext]Researchindicatesthatparentswhorewardself-controlandi
随机试题
这些退伍军人都享受公费医疗。Thedemobilizedsoldiersareallentitledtofreemedicalcare.“公费
[originaltext]W:We’retalkingthishourabouthowandwhypeoplemightbecome
Itisdifficulttobelievethenewspaperaccountsoftheriotsbecauseofthewa
Inthepast,Americanfamiliestendedtohequitelarge.Parentsraisingfiveor
A.L平行于π B.L在π上 C.L垂直于π D.L与π斜交
共用题干 第三篇AnimalTestingControversyTopa
A.醛类镇静催眠药中毒B.氨基甲酸酯类中毒C.二硫代氨基甲酸酯类中毒D.甲草胺、
产后出血最常见的原因是A.子宫收缩乏力 B.子宫收缩力增强 C.软产道裂伤
患者男性,30岁。因头晕、胸闷1日就诊,以扩张性心肌病收入院。曾有晕厥史。体检:
( )是在持有某种资产的同时,购进以该资产为标的的看跌期权。A.备兑看涨期权策
最新回复
(
0
)