首页
登录
职称英语
[originaltext] Tonight, I’ll be specifically talking about word-of-mouth adv
[originaltext] Tonight, I’ll be specifically talking about word-of-mouth adv
游客
2023-08-27
107
管理
问题
Tonight, I’ll be specifically talking about word-of-mouth advertising. As we all know, billions of dollars are spent on advertising every year.
Well,(33)do you prefer to buy products recommended by an advertiser or your friends? Personally, I prefer the latter, because I trust my friends. So, word-of-mouth advertising happens when a person tells another person about a good experience with a product or service. That second person then tells another friend, family member, or colleague. By contraries, traditional advertisers talk about how good their products are. Usually, they say things like, "Studies show that our products are the best," or "Everyone loves our products," but it can sound insincere or unconvincing. And some statistics also prove that word-of-mouth advertising is more reliable and effective.
According to a new study from NOP World, 93% of people believe word of mouth is the most reliable way to find out information about products and services. 70% of people are affected by it. 37% will buy it or try it, 24% will consider it and merely 9% will avoid it.
So, it’s obvious that word-of-mouth advertising has many advantages like high credibility, low costs, great reach and high efficiency. Do you agree with me? And the main reasons for the wide popularity of word-of-mouth advertising are also apparent.(35)Socializing and networking have now made people closer and closer. So relatives and friends are simply accessible over the net.
33. What does the author say about purchasing products?
34. What can we learn from the new study of NOP World?
35. What is the main reason for the wide popularity of word-of-mouth advertising?
选项
A、Word-of-mouth advertising turns out to be insincere.
B、Traditional advertisements are unconvincing.
C、Everyone loves traditional advertisers’ products.
D、Most people believe in word-of-mouth advertising.
答案
D
解析
文章中提到,NOP World的最新研究表明,有93%的人认为口头广告是获取产品信息和服务的最可靠的途径,70%的人会受到口头广告的影响。由此可知,大多数人是相信口头广告的,故答案为D)。
转载请注明原文地址:https://tihaiku.com/zcyy/2962099.html
相关试题推荐
[originaltext]Livingatthefootofoneoftheworld’smostactivevolcanoe
[originaltext]TheDecadeforNaturalDisasterReductionisaprogramdesign
[originaltext]M:Goodevening,dearaudience.I’mgladtocontinuethetopicab
[originaltext]M:Goodevening,dearaudience.I’mgladtocontinuethetopicab
[originaltext]M:Goodevening,dearaudience.I’mgladtocontinuethetopicab
[originaltext]W:Hi.Bill,howisitgoing?M:Oh,hi,Jane.I’mOK.Howabout
[originaltext]W:Hi.Bill,howisitgoing?M:Oh,hi,Jane.I’mOK.Howabout
[originaltext]W:Hi.Bill,howisitgoing?M:Oh,hi,Jane.I’mOK.Howabout
[originaltext]M:Whatdoyouthinkofthegovernment’snewtaxcutproposal?W
[originaltext]M:Whatdoyouthinkofthegovernment’snewtaxcutproposal?W
随机试题
Thestrange______manpicksflowersinthe______mountainseveryday.A、tall;tall
Thisisoneof______beautifulplacesinthiscity.A、mostoftheB、mostofC、th
WhenLauraLangankifoundextratowelsinthelaundrysmellinglemonyfresh
Thepromisingideamentionedinthefirstparagraph_______.[br]Thephrase"cat
Doyoufindgettingupinthemorningsodifficultthatit’spainful?Thism
致密斑感受器直接感受下列哪项变化A.肾小球滤过率 B.流经致密斑的钠量 C.
无形席位申报方式的申报程序为()。A:委托指令——前置终端处理机和通讯网络——
釉质的新生线存在于A.乳磨牙 B.恒切牙 C.恒磨牙 D.乳牙和第一恒磨牙
(2012年真题)某跨国公司有两项主管业务,业务A采取成本领先竞争战备,业务B采
选择性货币政策工具包括()。A.证券市场信用控制 B.直接干预 C.不
最新回复
(
0
)