首页
登录
职称英语
[originaltext] Trolleys rallying down aisles, endless checkout queues, and f
[originaltext] Trolleys rallying down aisles, endless checkout queues, and f
游客
2023-08-25
24
管理
问题
Trolleys rallying down aisles, endless checkout queues, and flat-topped boxes crammed to the ceiling, this is IKEA, a Swedish do-it-yourself chain. IKEA revolutionized the look of young people’s interiors with inexpensive furniture. The general philosophy of IKEA is democratic design, and that means form and function at an affordable price. Affordable and simple, IKEA hands the screwdriver over to the customer. Founded in 1943, the company rapidly became the preferred interior shop for students, singles and young families. Annual sales now exceed six billion dollars.
But success is followed by imitation and competition. All the sort of classic department stores are desperate to break into that area, and are doing it in a much more imaginative way. IKEA plans to fight back, using design as its weapon of choice. The company started to work together with designers in the beginning of the 50s. Their proposition clearly is simplicity and good value and very good design. IKEAls new PS range, takes the furniture supermarket, up-market. The PS range is a range that’s supposed to be a little more modern, a little bit more designer focused. And as IKEA wants to push more on the designers, this collection is quite important for them. And IKEA hopes the PS range will distinguish it from its competitors and imitators, both aesthetically and financially. But the PS line is not expected to reassemble the company’s profitability as quickly as one of its bookshelves. Many say IKEAls long-term success still depends on following its founding principles. Design married to function and affordability.
Questions 20 to 22 are based on the conversation you have just heard.
20. What contributes to the success of IKEA?
21. How does IKEA react when it is followed by imitation and competition?
22. What is the PS range expected to achieve according to the passage?
选项
A、Its reform in design.
B、Its target at young people.
C、Its imaginative design and inexpensive.
D、Its practical design and affordability.
答案
D
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2956087.html
相关试题推荐
[originaltext]InBritain,justafterthemaintelevisionnewsprogrammes,a
[originaltext]InBritain,justafterthemaintelevisionnewsprogrammes,a
[originaltext]InBritain,justafterthemaintelevisionnewsprogrammes,a
[originaltext]Thewindsofatornadoarethemostviolentanddestructiveo
[originaltext]Thewindsofatornadoarethemostviolentanddestructiveo
[originaltext]W:Areyoubusythisevening?I’mgoingovertotheInternational
[originaltext]W:Hi,Sam.Welcometothe"EllenShow".M:Thankyou.W:Sam,ho
[originaltext]W:Hi,Sam.Welcometothe"EllenShow".M:Thankyou.W:Sam,ho
[originaltext]W:You’vebeentravelingallyourlife.Whenareyougoingtoset
[originaltext]W:You’vebeentravelingallyourlife.Whenareyougoingtoset
随机试题
Thedebateoverspanking(打屁股)goesbackmanyyears,buttheessentialquestio
PASSAGETWO[br]Whatistheconclusionofthispassage?Despitealltheefforts,
—AreyoucomingtoJeff’sparty?—I’mnotsure.I______gototheconcertinstea
Withtheworld’spopulationestimatedtogrowfromsixtoninebillionby20
[originaltext] Thestoryofhowthesong"HappyBirthdaytoYou"cametobe,b
如果卖方只有在买方同意再次购买的条件下才愿意出售产品,那么这种行为可以被看做是(
沥青混合料马歇尔试验的指标有() A.MS B.FL C.VNA D
资产评估机构开展法定资产评估业务,应当指定至少( )名资产评估师承办。A.2
脂溶性维生素吸收障碍可引起A:口角炎B:癞皮病C:坏血病D:恶性贫血E:
五、女性,28岁。乏力半年。因发作性手足搐搦伴软瘫3次就诊。体检:神志清楚,对答
最新回复
(
0
)