首页
登录
职称英语
The poor old consumer! We’d have to pay a great deal more if advertising did
The poor old consumer! We’d have to pay a great deal more if advertising did
游客
2023-08-23
16
管理
问题
The poor old consumer! We’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bylaws while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio station and television companies could not survive without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the "small ads", which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is! [br] Which of the following statements is true about the "agony" column?
选项
A、It is classified as a kind of "small ads".
B、It is included in the "hatch, match and dispatch" column.
C、It mainly consists of distressful news.
D、It provides most helpful advertisements for households.
答案
A
解析
原文该段首句表明该段的主题是small ads,因此该段提到的“hatch,match and dispatch”column和“agony”column都属于small ads,由此可见,A为正确的说法。
转载请注明原文地址:https://tihaiku.com/zcyy/2951398.html
相关试题推荐
"Advertisinghasn’tchangedsincethe1960s,"saysRosenblum,thecofounder
"Advertisinghasn’tchangedsincethe1960s,"saysRosenblum,thecofounder
Amidweakjobandhousingmarkets,consumersaresavingmoreandspendingle
Amidweakjobandhousingmarkets,consumersaresavingmoreandspendingle
Amidweakjobandhousingmarkets,consumersaresavingmoreandspendingle
Inthemarket’seyes,thelatestroundofconsumer-spendingnewswasgood.I
Inthemarket’seyes,thelatestroundofconsumer-spendingnewswasgood.I
Inthemarket’seyes,thelatestroundofconsumer-spendingnewswasgood.I
[originaltext]Theappealofadvertisingtobuyingmotivescanhavebothneg
Amidweakjobandhousingmarkets,consumersaresavingmoreandspendingle
随机试题
[originaltext]M:Ms.Roth.ThisisDavidWongfromABCInsuranceCompany.I’dl
WhenIsaythatsomeoneisinShanghaiforgood,Imeanthatheisthere______.
Doyouthinksocialmediabetterourlivesorbringmoretroubles? Ithinksoci
患儿腹泻,补液后排尿,此时输液瓶中尚有不含钾的液体200ml,该液体中最多可加1
近年来,危化品事故频发,因此,全国各地均展开了为期一年的危化品气液安全隐患排查工
若呼吸停止时应采取的步骤是A.将病人头后仰、托起下颌、捏鼻、口对口人工呼吸 B
Thechangeinthatvillagewasmiraculou
关于替硝唑,下列叙述错误的是A、治疗阿米巴脓肿的首选药 B、疗效与甲硝唑相
内部培训与开发根据受训地点可分为()。A.在岗培训与开发 B.职前培训与
甲公司20×7年12月31日库存配件100套,每套配件的账面成本
最新回复
(
0
)