首页
登录
职称英语
[originaltext]Host: Hello! Ladies and gentlemen. It gives me great pleasure
[originaltext]Host: Hello! Ladies and gentlemen. It gives me great pleasure
游客
2023-08-17
17
管理
问题
Host:
Hello! Ladies and gentlemen. It gives me great pleasure to introduce our speaker today, Melinda French Gates. Melinda French Gates is co-chair of the Bill & Melinda Gates Foundation, where she puts into practice the idea that every life has equal value. The Bill & Melinda Gates Foundation, founded in 2000, is the largest private foundation in the world. It works to help all people lead healthy, productive lives. In developing countries, the foundation focuses on improving people’s health with vaccines and other life-saving tools and giving them a chance to lift themselves out of hunger and extreme poverty. In the United States, it seeks to dramatically improve education so that all young people have the opportunity to reach their full potential. Melinda French Gates:
Thank you for the introduction. One of my favorite parts of my job at the Gates Foundation is that I get to travel to the developing world, and I do that quite regularly. And when I meet the mothers in so many of these remote places, I’m really struck by the things that we have in common. They want what we want for our children and that is for their children to grow up successful, to be healthy, and to have a successful life. But I also see lots of poverty. My first trip in India, I was in a person’s home where they had dirt floors, no running water, no electricity, and that’s really what I see all over the world. So in short, I’m startled by all the things that they don’t have. But I am surprised by one thing that they do have: Coca-Cola.
Coke is everywhere. In fact, when I travel to the developing world, Coke seems to be everywhere. When I come back from these trips, I’m thinking, "We’re trying to deliver condoms or vaccinations to people," you know. Coke’s success kind of stops and makes you wonder: how is it that they can get Coke to these remote places? I feel that, if we can understand what makes something like Coca-Cola universal, we can apply those lessons then for the public good.
Ultimately, Coke’s success depends on one crucial fact that people want a Coca-Cola. What’s the secret to their marketing? It has associated that product with a kind of life that people want to live. So even though it’s a global company, they take a very local approach. Coke’s global campaign slogan is "Open Happiness." But they localize it. And they don’t just guess what makes people happy; they go to places like Latin America and they realize that happiness there is associated with family life. And in South Africa, they associate happiness with community respect.
20. What do we learn about Bill & Metinda Gates Foundation from the introduction?
21. What did Melinda find in developing countries?
22. What is happiness associated with in Latin America?
选项
A、Open happiness.
B、Family life.
C、Community respect.
D、Peace and prosperity.
答案
B
解析
录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需求,比如,他们发现在拉丁美洲人们通常把幸福与家庭生活(family life)联系在一起,因此本题选B项。A项“畅爽开怀”是可口可乐公司的全球广告语,C项“社会认同”是通常能让南美洲人民联想到“幸福”的因素,A、C项都不是可口可乐公司在拉美地区的广告语;而D项“和平与繁荣”未在录音中提及。
转载请注明原文地址:https://tihaiku.com/zcyy/2934509.html
相关试题推荐
[originaltext]BeforeItellyouabouttheinterestingdiscoveryrelatedto
[originaltext]BeforeItellyouabouttheinterestingdiscoveryrelatedto
[originaltext]BeforeItellyouabouttheinterestingdiscoveryrelatedto
[originaltext]M:Wouldyouliketostopforarestnow?W:Oh,let’skeepgoing.
[originaltext]M:Wouldyouliketostopforarestnow?W:Oh,let’skeepgoing.
[originaltext]M:Wouldyouliketostopforarestnow?W:Oh,let’skeepgoing.
[originaltext]M:Wouldyouliketostopforarestnow?W:Oh,let’skeepgoing.
[originaltext]W:IfI’mnotmistaken,yourbirthday’scomingup.Hasyourbrothe
[originaltext]W:IfI’mnotmistaken,yourbirthday’scomingup.Hasyourbrothe
[originaltext]W:IfI’mnotmistaken,yourbirthday’scomingup.Hasyourbrothe
随机试题
[originaltext]AnewreportfindsthatWestAfricahasbecomeamajorhubof
患儿男,1岁,因剧烈腹泻蛋花水样便入院,查体:前囟眼窝明显凹陷,四肢凉,脉细弱,
体育课程实施过程中人力资源的开发主要包括体育教师、( )、有体育特长的教师、卫
信息披露义务人,是指( )。 Ⅰ股权投资基金管理人 Ⅱ股权投资基金托管人
以小腹胀满疼痛,小便涩滞,淋漓不宣为特征的病证是A.热淋 B.血淋 C.石淋
《变电检测管理规定第6分册铁心接地电流检测细则》:变压器铁心接地电流检测,在变压
关于SWOT分析方法解释正确的是( )。A.S是指企业内部优势 B.W是指企
下列哪项表现为呼吸急促似喘,喉间有哮鸣音A.少气 B.哮 C.气粗 D.短
某公司在新员工甄选过程中采用了人格测试,要求求职者基于自身感受实事求是地填答一套
隧道钻爆法开挖时,炮眼根据围岩的好坏、施工方法的快慢来确定炮眼深度,一般在100
最新回复
(
0
)