首页
登录
职称英语
[originaltext] In 1939 two brothers, Mac and Dick McDonald, started a drive-
[originaltext] In 1939 two brothers, Mac and Dick McDonald, started a drive-
游客
2023-08-14
56
管理
问题
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theatre, then a barbecue(烤肉) restaurant, and then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milk shake-mixing machines. He quickly saw the unique appeal of the brothers’ fast-food restaurants and bought the right to franchise(特许经营) other copies of their restaurants. The agreement struck included the right to duplicate the menu. The equipment, even their red and white buildings with the golden arches(拱门).
Today McDonald’ s is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen-cent hamburgers. In 1976, McDonald’s had over $1 billion in total sales. Its first twenty-two years is one of the most incredible success stories in modern American business history.
Questions 9 to 12 are based on the passage you have just heard.
9. Which business did Mac and Dick McDonald not run?
10. What is offered in the new menu?
11. How much should we pay for a hamburger and one cheese?
12. What is the main idea of this passage?
选项
A、A theatre.
B、A cinema.
C、A barbecue restaurant.
D、A drive-in restaurant.
答案
B
解析
细节题。此题用排除法,文中列出他们曾经营过的三类生意,如a theatre,a barbecue restaurant,a drive-in restaurant。所以排除后应选B。
转载请注明原文地址:https://tihaiku.com/zcyy/2926686.html
相关试题推荐
[originaltext]TodayI’dliketotalkaboutthesculptorHenryMoore,inpa
[originaltext]TodayI’dliketotalkaboutthesculptorHenryMoore,inpa
[originaltext]Let’sbegintodaybydiscussingenzymes.Enzymesarewhatma
[originaltext]Let’sbegintodaybydiscussingenzymes.Enzymesarewhatma
[originaltext]Inthe18thcenturyFrencheconomistsprotestedtheexcessive
[originaltext]TheEducationSelectCommitteehasbeenexaminingtheunderac
[originaltext]TheEducationSelectCommitteehasbeenexaminingtheunderac
[originaltext]TheeconomiccrisisinEuropeandNorthAmericaledtomoret
[originaltext]TheeconomiccrisisinEuropeandNorthAmericaledtomoret
[originaltext]M:Goodmorning.Doctor.W:Goodmorning,Mr.White.WhatcanId
随机试题
Certainurbanproblemsarecommontobothdevelopedanddevelopingcountries,
Heiswaitingfortheairlineticketcounterwhenhefirstnoticestheyoungw
OnSundaystherearealotofchildrenplayinginthepark,______parentsseate
What’syourearliestchildhoodmemory?Canyourememberlearningtowalk?Or
《霓裳羽衣舞》是我国()代著名舞蹈作品。A.汉 B.唐 C.宋 D.元
患者,男性,40岁。酒宴后左上腹部剧烈疼痛6小时就诊。查体:病人急性病重面容、表
共用题干 Congratulations,ItWillBeABoy!
一个供电系统由两个无限大电源系统S1、S2供电,其短路电流设计时的等值电抗如题图
水利工程施工招标中,对于投标人项目经理的要求有()。A.必须有本单位注册的
不符合医师在执业活动中享有的权利的是A.获得与本人执业活动相当的医疗设备、基本条
最新回复
(
0
)