首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2023-08-14
55
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
13. What were some early problems with the first wave of Green advertisements?
14. What do we know about consumers from the passage?
15. How did Green advertisements change after the first wave?
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often not welcomed.
答案
C
解析
录音提到,第一代的绿色广告因为市场营销不佳,所以受到重创,也就是说,很不成功,故选C。
转载请注明原文地址:https://tihaiku.com/zcyy/2925344.html
相关试题推荐
五四运动是以青年学生为主力,市民、商人和工人等广泛参与的一次爱国运动。TheMayFourthMovementwasapatrioticmovem
五四运动(theMayFourthMovement)是1919年5月4日发生的一场反帝反封建(anti—imperialist,anti-feud
[originaltext]W:Whenwasthelasttimeyouwentforawalkinyourlocalpark?
[originaltext]W:Whenwasthelasttimeyouwentforawalkinyourlocalpark?
[originaltext][19]Imagineabigexplosionasyouclimbthrough3,000ft.I
[originaltext]E-booksarebringingaboutaprofoundrevolutioninthewayb
[originaltext]E-booksarebringingaboutaprofoundrevolutioninthewayb
[originaltext]E-booksarebringingaboutaprofoundrevolutioninthewayb
[originaltext]AmericanmagicianDavidBlaineistobesuspendedinaglass
[originaltext]W:Hello.Isthistheregistrationoffice?M:Yes.ThisisHerber
随机试题
[originaltext]TodayI’dliketocontinuetotalkaboutthereasonwhytheU
若关系R、S如下图所示,则R与S自然连接后的属性列数和元组个数分别为();π1
1.事故经过 某工程项目所在地块局部底下有市政管道。2014年1月24日上午,
把下面的六个图形分为两类,使每一类图形都有各自的共同特征或规律,分类正确的一项是
关于“节约”,正确的说法有()。A.节约是企业兴盛的重要保证 B.节约是从业
以下疾病的胃酸分泌是: 胃窦萎缩性胃炎A.胃液酸度正常或减少 B.胃液酸度可
债券的净价报价是指()。A:累计应付利息股价B:现金流贴现报价C:买卖双方实
下列各句中,没有语病的一句是( )。A.作为消费者,你是否想过,正是某些畸形的
下列不属于项目建设实施阶段的后评价内容的是()。A.采购招标评价 B.合
穿墙套管的选择: 在发电厂或变电所与6kV屋外母线桥连的穿墙套管中,根据有关规
最新回复
(
0
)