首页
登录
职称英语
[originaltext]Over the past decade, the environmental movement has exploded ont
[originaltext]Over the past decade, the environmental movement has exploded ont
游客
2023-08-13
19
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. [13] Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. [14] But consumers realized that some companies made false claims and exploited the movement, using such nebulous terms as “environmentally friendly” and “green”. Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. [15] Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like “ozone friendly”, “biodegradable” and “recycled”. According to the state’s court, “California seeks to guard against… potentially specious claims or ecological puffery about products with minimal environmental attributes.” Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
Questions 13 to 15 are based on the conversation you have just heard.
1.What were some early problems with the first wave of Green advertisements?
2.What do we know about consumers from the passage?
3.How did Green advertisements change after the first wave?
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often not welcomed.
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2923825.html
相关试题推荐
五四运动是以青年学生为主力,市民、商人和工人等广泛参与的一次爱国运动。TheMayFourthMovementwasapatrioticmovem
五四运动(theMayFourthMovement)是1919年5月4日发生的一场反帝反封建(anti—imperialist,anti-feud
[originaltext]W:Whenwasthelasttimeyouwentforawalkinyourlocalpark?
[originaltext][19]Imagineabigexplosionasyouclimbthrough3,000ft.I
[originaltext]W:HelloLadiesandGentlemen,itisagreatpleasuretohaveSco
[originaltext]W:HelloLadiesandGentlemen,itisagreatpleasuretohaveSco
[originaltext]E-booksarebringingaboutaprofoundrevolutioninthewayb
[originaltext]E-booksarebringingaboutaprofoundrevolutioninthewayb
[originaltext]AmericanmagicianDavidBlaineistobesuspendedinaglass
[originaltext]AmericanmagicianDavidBlaineistobesuspendedinaglass
随机试题
Forthispart,youareallowed30minutestowriteashortessayonshapinga
AsagroupofyoungAfricanimmigrantsstrugglestoadapttolifeintheUni
Mostofushaveformedanunrealisticpictureoflifeonadesertisland.We
在HTML文档中创建一个标记sample,()可以创建指向标记sample的
A.托马斯(Thomas)征阳性 B.杜加斯(Dugas)征阳性 C.墨菲(
《支付结算办法》关于现金汇兑业务的收、付款人的规定有:()。A.只要收款人为
某男,39岁。大便带血,血色鲜红,大便不畅,肿痛。医师诊断为痔疮,证属湿热壅遏大
虫蛀对中药的危害有A.成分损失 B.造成污染 C.经济损失 D.引起其他质
钢轨全线预打磨应具备的条件有( )。A.无缝线路经整理作业后,道床进入稳定阶段
根据沙赫特有关情绪研究的观点,对个体情绪的性质和程度起决定性作用的是( )。A
最新回复
(
0
)