首页
登录
职称英语
[originaltext]M: Right, I guess you’ve got some ideas for our product promotion
[originaltext]M: Right, I guess you’ve got some ideas for our product promotion
游客
2023-08-13
42
管理
问题
M: Right, I guess you’ve got some ideas for our product promotion.
W: Well, first we must win over the medical circle, [1-1] so I think we should launch a campaign in all the specialist medical journals to promote our drugs, antibiotics and so on.
M: [1-2] Yes, that’s a good idea.
W: Then TV commercials.
M: Just a moment, are you sure we’re allowed to advertise medicines on TV?
W: Oh, yes, provided they are not drugs which need a prescription. We can advertise over-the-counter products. We can get users of our products to recommend them—“Their lotion cured my disease in six days.” for example.
M: Now, hold on. [2] It is forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illness which should be treated by a doctor.
W: Mmm. OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best.
M: That depends on whether it’s true. We can only refer to doctor’s preferences if our claim is supported by facts and figures.
W: Sure it is. But here is another suggestion. We could offer to return the purchase price to anyone who’s not satisfied with one of our products. It’s possible to do that, isn’t it?
M: No, I’m afraid not. [3] Manufacturers of medical products are not allowed to promise a return of price in their ads.
W: Well, it looks as though I’ll have to come up with something else. [4] I never realize the regulations are so rigid.
Questions 1 to 4 are based on the conversation you have just heard.
1.What can be accepted for the promotion of medicine?
2.Why can’t the speakers get users of their products to support their claim in ads?
3.Why can’t the speakers promise to refund money to customers in their ads?
4.What can we learn about the woman from the conversation?
选项
A、She doesn’ t consider much about customers.
B、She can’t offer any practical way of promotion.
C、She doesn’ t deserve the promotion indeed.
D、She knows little about the regulations of ads.
答案
D
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2923735.html
相关试题推荐
[originaltext]Moderator:Hello,ladiesandgentlemen.Itgivesmegreatple
[originaltext](13)Wereportedaboutastudythatshowedeatingevenalitt
[originaltext](13)Wereportedaboutastudythatshowedeatingevenalitt
[originaltext]Wecontinueourdiscussionofplagiarism(剽窃).Lastweek,wes
[originaltext]W:OK,John,youweresayingthatyoutaughtwritinginAmerica,
[originaltext]W:OK,John,youweresayingthatyoutaughtwritinginAmerica,
[originaltext]W:Jason,actuallyI’mgoingtoEnglandthissummer.M:Really?T
[originaltext]W:Jason,actuallyI’mgoingtoEnglandthissummer.M:Really?T
[originaltext]Goodafternoon,everyone!Welcometotoday’slecture.Havey
[originaltext]Goodafternoon,everyone!Welcometotoday’slecture.Havey
随机试题
有关畸胎瘤的描述,错误的是()A.好发于卵巢、睾丸 B.由两个胚层以上的组
HIV在T淋巴细胞中增殖过程 1.题目:高中《HIV在T淋巴细胞中增殖过程》片
内部控制体系和合规文化是操作风险管理的基础。()
君子之德要求坚守正道、深明大义、矢志不移,乃至________,不为各种威逼利诱
典型霍奇金淋巴瘤患者淋巴结穿刺涂片可找到下列何种细胞A.幼稚淋巴细胞B.Reed
A.由某种确定原因引起,一般有固定的方向和大小,重复测定时重复出现的误差 B.
利巴韦林的妊娠毒性分级是(A)A.X级 B.A级 C.C级 D.D级 E
节拍是()类型企业编制生产作业计划的重要依据。A.大批量流水线生产 B.成批生
在施工阶段,为了确保进度控制目标的实现,监理工程师需要编制()。A.工程项目总
在BAS中,()通常采用通信接口方式与控制系统主机进行连网。A.定风量空气处理
最新回复
(
0
)