首页
登录
职称英语
With increasing prosperity, Western European youth is having a fling that is
With increasing prosperity, Western European youth is having a fling that is
游客
2023-08-13
51
管理
问题
With increasing prosperity, Western European youth is having a fling that is creating distinctive consumer and cultural patterns.
The result has been the increasing emergence in Europe of that phenomenon well known in America as the "youth market." This is a market in which enterprising businesses cater to the demands of teenagers and older youths in all their rock mania and pop-art forms.
In Western Europe, the youth market may appropriately be said to be in its infancy. In some countries such as Britain, West Germany and France, it is more advanced than in others. Some manifestations of the market, chiefly sociological, have been recorded, but it is only just beginning to be the subject of organized consumer research and promotion.
Characteristics of evolving European youth market indicate dissimilarities as well as similarities to the American youth market.
The similarities:
The market’s basis is essentially the same—more spending power and freedom to use it in the hands of teenagers and older youth. Young consumers also make up an increasingly high proportion of the population.
As in the United States, youthful tastes in Europe extend over a similar range of products—records, leather jackets and "way-out", extravagantly styled clothing, cosmetics and soft drinks. Generally it now is difficult to tell in which direction trans-Atlantic teenage influences are flowing.
Also, a pattern of conformity dominates Europe youth as in this country, though in Britain the object is to wear clothes that "make the wearer stand out," but also make him "in," such as tight trousers and precisely tailored jackets.
Worship and emulation of "idols" in the entertainment field, especially the "pop" singers and other performers is pervasive. There’s also the same exuberance and unpredictability in sudden fad switches. In Paris, buyers of stores catering to the youth market carefully watch what dress is being worn by a popular television teenage singer to be ready for a sudden demand for copies. In Stockholm other followers of teenage fads call the youth market "attractive but irrational."
The most obvious differences between the youth market in Europe and that in the United States is in size. In terms of volume and variety sales, the market in Europe is only a shadow of its American counterpart, but it is a growing shadow. [br] What does the author think about the youth market in Britain, West Germany and France?
选项
A、It is more developed than that in Western Europe.
B、It is still in its preliminary stage of development.
C、More sociological phenomena of these markets should be recorded.
D、Consumer research and promotion should be based on these markets.
答案
B
解析
B是对第3段第1句中的in its infancy的同义改写,而题目提到的三个国家都属于西欧国家,因此第3段第1句的内容也可以适用于这三个国家,由此可见,B为本题答案。
转载请注明原文地址:https://tihaiku.com/zcyy/2921848.html
相关试题推荐
Peoplecannowavoidhavingtosortthroughalbumsfromseveraldifferentfr
Peoplecannowavoidhavingtosortthroughalbumsfromseveraldifferentfr
Peoplecannowavoidhavingtosortthroughalbumsfromseveraldifferentfr
Peoplecannowavoidhavingtosortthroughalbumsfromseveraldifferentfr
Peoplecannowavoidhavingtosortthroughalbumsfromseveraldifferentfr
[originaltext]We’regoingtostartourdiscussionofpoetryinWesternEuro
Thehugegrowthofglobal"ecotourism"industryisbecominganincreasingco
Thehugegrowthofglobal"ecotourism"industryisbecominganincreasingco
Thehugegrowthofglobal"ecotourism"industryisbecominganincreasingco
EatlikeaGreek,anditcouldcutyourriskofhavingaheartattack,strok
随机试题
ChooseTWOletters,A-E.Writethecorrectlettersinboxes20and21onyouran
Thissuitcaseis______heavyformetocarry.A、enoughB、veryC、soD、tooD本题测试的是
[originaltext]Almosttwo-thirdsofchildrenwanttheirparentstospendmore
下列不属于液体制剂优点的是A.给药途径多,可以内服,也可以外用B.能减少某些药物
下列各项属于人力资源信息中的企业内部信息的有()。A:企业发展战略 B:技术发
男,30岁,因骑跨于木凳上不能排尿5小时急诊,诊断尿道球部外伤、急性尿潴留,经导
(2018年真题)以下属于应征收环境保护税的项目是()。A.商业噪声 B
下列选项中,关于培训赔偿原则的说法,错误的是()。A.若企业方面没有对职工培训
金融工具的特征包括()A.期限性 B.流动性 C.风险性 D.收益性
依据《通用安装工程工程量计算规范》GB50856-2013,机械设备安装工程量中
最新回复
(
0
)