首页
登录
职称英语
It is getting harder to go anywhere without stepping on a piece of Lego-relat
It is getting harder to go anywhere without stepping on a piece of Lego-relat
游客
2023-08-12
20
管理
问题
It is getting harder to go anywhere without stepping on a piece of Lego-related hype. The Lego Movie is number two at the American box office, after three weeks at number one. Model kits related to the film are piled high in the shops. They will add to the already gigantic heap of Lego bits: 86 for every person on the planet. The toymaker has enjoyed ten years of spectacular growth, almost quadrupling its revenue.
This is remarkable for many reasons. Lego’ s home town, Billund in rural Denmark, is so small that the company had to provide it with a hotel—an elegant one, unsurprisingly. The toy business is one of the world’s trickiest: perennially faddish and, at the moment, convulsed by technological innovation. Children are growing up ever faster, and abandoning the physical world for the virtual. To cap it all, the company almost collapsed in 2003-04, having drifted for years, diversifying into too many areas, producing too many products and, in a fit of desperation, flirting with becoming a lifestyle company, with Lego-branded clothes and watches.
Lego’ s decade of success began when it appointed Jorgen Vig Knudstorp as chief executive. Mr. Knudstorp decreed that the company must go back to the brick: focusing on its core products, forgetting about brand-stretching, and even selling its theme parks. He also brought in stricter management controls, for example reducing the number of different pieces that the company produced from 12,900 to 7,000.
Under Mr. Knudstorp Lego has struck a successful balance between innovation and tradition. The company has to generate new ideas to keep its sales growing: customers need a reason to expand their stock of bricks, and to buy them from Lego rather than cheaper rivals. Lego produces a stream of kits with ready-made designs, such as forts and spaceships, to provide children with templates. But it also insists that the pieces can be added to the child’s collection of bricks, and reused to make all sorts of other things.
Lego has got better at managing its relationships. The Lego Movie demonstrates how it can focus on the brick while venturing into the virtual world: Warner Bros. made the film while Lego provided the models. It has also got better at tapping its legion of fans—particularly adult fans of Lego, or AFOLs—for new ideas.
Lego is now at an inflection point, building its organizational capacity and embracing globaliszation, to help it find new sources of growth. The aim is twofold: to replicate in the rapidly growing east Lego ’ s success in the west; and to transform a local company that happened to go global into a global company that happens to have its head office in Billund. [br] Mr. Knudstorp’ s idea of going back to the brick didn’ t include_____.
选项
A、bringing in stricter management controls
B、putting emphasis upon core products
C、giving up brand-stretching
D、selling Lego’ s theme parks
答案
A
解析
细节题。根据关键词Mr.Knudstorp,going back to the brick定位到第三段。B项、C项、D项分别对应原文的focusing on its core products,forgetting about brand-stretching,and even selling its theme parks,均体现了“回到积木上来的”理念。因此,正确答案是A。
转载请注明原文地址:https://tihaiku.com/zcyy/2920842.html
相关试题推荐
ItisgettinghardertogoanywherewithoutsteppingonapieceofLego-rela
ItisgettinghardertogoanywherewithoutsteppingonapieceofLego-rela
ItisgettinghardertogoanywherewithoutsteppingonapieceofLego-rela
[originaltext]MynameisNickVujicic,anAustralianwhowasbomwithoutan
Gettingbehindthewheelofacarcanbeanexcitingnewstepinateen’sli
Gettingbehindthewheelofacarcanbeanexcitingnewstepinateen’sli
Gettingbehindthewheelofacarcanbeanexcitingnewstepinateen’sli
Gettingbehindthewheelofacarcanbeanexcitingnewstepinateen’sli
Gettingbehindthewheelofacarcanbeanexcitingnewstepinateen’sli
Toseeifhaircoloraffectsaperson’schancesofgettingajob,researcher
随机试题
Onthe20th【T1】______ofthefirstofficialreportonAIDStheheadofthe
[originaltext]W:Tony,[8]you’vebeenaracing-driverfornearly10years.You’
目前我国的死亡率最高的三大疾病是心血管、脑血管、恶性肿瘤,这三者与不良的____
根据《保险法》,关于保险合同解除的说法,正确的是()。A.保险合同变更具有
如图所示,体系的几何组成为( )。 A、几何不变且无多余约束 B、几
土地使用权出让合同约定的使用年限届满,土地使用权人需要继续使用土地的应当至迟于届
下列关于电炉生产操作的安全措施说法,正确的是( )。A.竖炉第一料篮下部的废钢
A.竹茹B.黄芩C.枳壳D.桔梗E.天麻上述哪项为温胆汤的组成部分
案例一 一般资料:求助者,女性,18岁,高三学生。 案例介绍:求助者是重点中
按《建筑安装工程费用项目组成》(44号文)规定,因病而按计时工资标准或计时工资标
最新回复
(
0
)