首页
登录
职称英语
It is getting harder to go anywhere without stepping on a piece of Lego-rela
It is getting harder to go anywhere without stepping on a piece of Lego-rela
游客
2023-08-16
27
管理
问题
It is getting harder to go anywhere without stepping on a piece of Lego-related hype. The Lego Movie is number two at the American box office, after three weeks at number one. Model kits related to the film are piled high in the shops. They will add to the already gigantic heap of Lego bits: 86 for every person on the planet. The toymaker has enjoyed ten years of spectacular growth, almost quadrupling its revenue.
This is remarkable for many reasons. Lego’ s home town, Billund in rural Denmark, is so small that the company had to provide it with a hotel—an elegant one, unsurprisingly. The toy business is one of the world’ s trickiest: perennially faddish and, at the moment, convulsed by technological innovation. Children are growing up ever faster, and abandoning the physical world for the virtual. To cap it all, the company almost collapsed in 2003-04, having drifted for years, diversifying into too many areas, producing too many products and, in a fit of desperation, flirting with becoming a lifestyle company, with Lego-branded clothes and watches.
Lego’ s decade of success began when it appointed Jorgen Vig Knudstorp as chief executive. Mr. Knudstorp decreed that the company must go back to the brick: focusing on its core products, forgetting about brand-stretching, and even selling its theme parks. He also brought in stricter management controls, for example reducing the number of different pieces that the company produced from 12,900 to 7,000.
Under Mr. Knudstorp Lego has struck a successful balance between innovation and tradition. The company has to generate new ideas to keep its sales growing: customers need a reason to expand their stock of bricks, and to buy them from Lego rather than cheaper rivals. Lego produces a stream of kits with ready-made designs, such as forts and spaceships, to provide children with templates. But it also insists that the pieces can be added to the child’s collection of bricks, and reused to make all sorts of other things.
Lego has got better at managing its relationships. The Lego Movie demonstrates how it can focus on the brick while venturing into the virtual world: Warner Bros. made the film while Lego provided the models. It has also got better at tapping its legion of fans—particularly adult fans of Lego, or AFOLs-for new ideas.
Lego is now at an inflection point, building its organisational capacity and embracing globalisation, to help it find new sources of growth. The aim is twofold: to replicate in the rapidly growing east Lego ’s success in the west: and to transform a local company that happened to go global into a global company that happens to have its head office in Billund. [br] Which of the following does not contribute to Lego’s success?
选项
A、Lego produces new kits with ready-made designs.
B、Lego reuses the templates to make all sorts of new toys.
C、Lego focuses on the brick while venturing into the virtual world.
D、Lego taps its adult fans for new ideas.
答案
B
解析
细节题。本题考查乐高取得成功的原因。文章从第三段开始讲其成功原因,包括任命Knudstorp担任首席执行官、在传统与创新之间取得平衡和管理关系的改善等。B项与原文不符,第四段最后一句提到,乐高认为积木可以被重复使用来制作各种新玩具。因此,正确答案是B。
转载请注明原文地址:https://tihaiku.com/zcyy/2930662.html
相关试题推荐
Adultsaregettingsmarteraboutbowsmartbabiesare.Notlongago,researc
Adultsaregettingsmarteraboutbowsmartbabiesare.Notlongago,researc
Adultsaregettingsmarteraboutbowsmartbabiesare.Notlongago,researc
Adultsaregettingsmarteraboutbowsmartbabiesare.Notlongago,researc
Adultsaregettingsmarteraboutbowsmartbabiesare.Notlongago,researc
[originaltext]W:Ireallyappreciateyourhelp.Withoutyourdirection,Imayh
[originaltext]W:Ireallyappreciateyourhelp.Withoutyourdirection,Imayh
[originaltext]W:Ireallyappreciateyourhelp.Withoutyourdirection,Imayh
[originaltext]W:Ireallyappreciateyourhelp.Withoutyourdirection,Imayh
Toseeifhaircoloraffectsaperson’schancesofgettingajob,researcher
随机试题
A—limitedliabilityJ—unfaircompetitionB—businessscopeK—wholesalerC—co
2011年2月2日,X公司为其200多名职工向Y保险公司投保1年期团体人身意外伤
抗凝血酶活性增高见于A.肝硬化 B.慢性肝炎 C.血友病 D.新生儿 E
按照偿还期限分类,我国偿还期限在()年以上的债券为长期债券。A.7 B.8
紫雪丹的主治病证是A:温热内陷心包,神昏谵语证B:热甚动风证C:痰热内闭心包
骨髓增生极度活跃或明显活跃,骨髓中原始粒细胞占30%~90%(NEC),并可见到
DIC引起休克主要因为A:回心血量↓ B:大量出血 C:血管通透性↑ D:
一位乒乓球学员手中拿着装有7只乒乓球的不透明口袋,其中3只黄球,4只白球。他随机
布鲁纳认为,无论我们选择何种学科,都务必使学生理解该学科的基本结构。依此而建立的
(2019年真题)根某工程合同约定以银行保函替代预留工程质量保证金,签约合同价为
最新回复
(
0
)