首页
登录
职称英语
[originaltext] If you want to build a successful business then you need to ad
[originaltext] If you want to build a successful business then you need to ad
游客
2023-08-12
27
管理
问题
If you want to build a successful business then you need to advertise. Some people say that advertising is dead or doesn’t work, which is completely ridiculous.
(20) Advertising is and has always been a proven way to generate leads and sales. It’s a crucial component to marketing and getting more customers if you do it right from the start. It’s like anything you do in life, you need to at least learn what the heck you are doing before you can do it effectively. There are various types of advertising.
As a direct response copywriter I specialize in writing and creating ad campaigns that get people responding. I have seen throughout my career how many businesses fail with their advertising and what they are doing wrong. I have also seen how advertising can make you a massive profit if you do it right.
As I heard from Frank Kern once, "The fastest way to wealth is to turn paid advertising into profit. "
(21) If you are advertising and you’ve never gotten the results you want from your advertising campaigns, then it’s because something in your strategy is flawed. There are numerous reasons why an ad campaign can end up flopping. Not advertising your offer to the right target audience. Poor ad placement. Poor sales copy.
And one of the biggest reasons why your response rates are poor—a crappy headline. Your headline has the power to massively increase response rates to your advertising.
One of the biggest mistakes businesses make when advertising their product or service is not making the most of their headline. Quite often you’ll see a headline that is simply advertising the name of the business. No one is going to respond to that.
It’s also important to note that context and the advertising medium play a role in the kind of headline you write and how effective it is. (22)The headline is your opportunity to make a great first impression to your prospect and is the first chance you have for selling.
Questions 20 to 22 are based on the recording you have just heard.
20. What is the speaker’s attitude towards advertising?
21. What is the possible reason why we advertise but get no results?
22. What does the speaker say about the headline?
选项
A、It promotes sales.
B、It costs too much.
C、It doesn’t work well.
D、It is easy to do.
答案
A
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2918893.html
相关试题推荐
[originaltext]Whyshouldyouconsidertakingacourseindemographyincoll
[originaltext][19]SwedenwasthefirstEuropeancountrytoprintandusep
[originaltext][19]SwedenwasthefirstEuropeancountrytoprintandusep
[originaltext][16]Well,mycurrentresearchisreallyaboutconsumerbehav
[originaltext][16]Well,mycurrentresearchisreallyaboutconsumerbehav
[originaltext][13]MostAmericansdon’teatenoughfruits,vegetablesorwh
[originaltext][9]Whenfacinganewsituation,somepeopletendtorehearse
[originaltext][9]Whenfacinganewsituation,somepeopletendtorehearse
[originaltext][9]Whenfacinganewsituation,somepeopletendtorehearse
[originaltext]W:Mr.DeKeyzer,I’magreatloverofyourbookMomentsBeforet
随机试题
Pregnantwomenwhosufferlapses(忘却)inmemoryorconcentrationmaynolong
ItwasachillyNovembereveninginNewYorkCity,andmydaughterandIwer
Bowlingisgoodforthestoneandreins,shootingforthelungsandbreast,gent
[originaltext]M:Today,we’veProfessorMcKayonourMorningTalkShow.Goodmo
Thegreatestrecentsocialchangeshavebeen【C1】______thelivesofwomen
Itdoesn’tcomeasasurprisetoyoutorealizethatitmakesnodifference
按照《个人外汇管理办法》的规定,下列说法中,错误的是()。A.银行应通过外汇局
《中国现代的区域研究》中记载:“1880年,直隶总督李鸿章委派候补知县戴华藻集股
证券公司的主要职能部门包括()。 Ⅰ.经纪管理总部 Ⅱ.证券营业部 Ⅲ.
A. B. C. D.
最新回复
(
0
)