首页
登录
职称英语
[originaltext]W: Right, I guess you have some ideas for our promotion.M: Well,
[originaltext]W: Right, I guess you have some ideas for our promotion.M: Well,
游客
2023-08-12
23
管理
问题
W: Right, I guess you have some ideas for our promotion.
M: Well, first we must win over the medical circle, (1)so I think we should launch a campaign in all the specialist medical journals to promote our prescription drugs, antibiotics and so on.
W: (1)Sounds like a good idea.
M: Then about TV commercials.
W: Just a moment. Are you sure we’re allowed to advertise medicines on TV?
M: Of course yes, provided they aren’t drugs which need a prescription. We can advertise over-the-counter products. Then I thought we would get users of our products to support them.
W: Hold on. (2)It’s forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illnesses which should be treated by a doctor.
M: OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best?
W: That depends on whether it is true. We can only refer to doctors’ preferences if our claim is supported by facts and figures.
M: Well, I’m sure it is. Here is another suggestion. We could offer to refund the purchase price to anyone who is dissatisfied with one of our products. It’s possible to do that, isn’t it?
W: No, I’m afraid not. (3)Manufacturers of medicinal products aren’t allowed to offer a refund in their ads.
M: Well, it looks as though I’ll have to come up with something else. (4)I never realize the regulations are so rigid.
Questions 1 to 4 are based on the conversation you have just heard.
1. What can be accepted for the promotion of medicine?
2. Why can’t the speakers get users of their products to support their claim in ads?
3. Why can’t the speakers promise to refund money to customers in their ads?
4. What can we learn about the man from the conversation?
选项
A、Medical manufacturers don’t like it.
B、Medical manufacturers are not allowed to do it.
C、They can’t afford the damage.
D、They can’t make promises.
答案
B
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2918801.html
相关试题推荐
[originaltext]Whyshouldyouconsidertakingacourseindemographyincoll
[originaltext]Whyshouldyouconsidertakingacourseindemographyincoll
[originaltext][19]SwedenwasthefirstEuropeancountrytoprintandusep
[originaltext][19]SwedenwasthefirstEuropeancountrytoprintandusep
[originaltext][19]SwedenwasthefirstEuropeancountrytoprintandusep
[originaltext][9]Whenfacinganewsituation,somepeopletendtorehearse
[originaltext][9]Whenfacinganewsituation,somepeopletendtorehearse
[originaltext][9]Whenfacinganewsituation,somepeopletendtorehearse
[originaltext]W:Mr.DeKeyzer,I’magreatloverofyourbookMomentsBeforet
[originaltext]W:Mr.DeKeyzer,I’magreatloverofyourbookMomentsBeforet
随机试题
InIndustry4.0,allcommunicationandcontrolwill(make)_______betweenmachine
The811billionself-helpindustryisbuiltontheideathatyoushouldturn
DAB两项,根据定义,生成物前系数为1,反应物为参考状态单质。C项,红磷虽然是磷元素中最稳定的单质,但不是参考状态的元素(磷的参考状态的元素为白磷)。
头晕胀痛,头重脚轻的临床意义是( )。A.肝阳上亢 B.肾虚精亏 C.瘀血
《统计法》规定,乡、镇人民政府设置统计工作岗位,配备专职统计人员。( )
某溶洞顶板岩层厚23m,容重为21kN/m3,顶板岩层上覆土层厚度5.0m,容重
根据《消费者权益保护法》的有关规定,消费者在合法权益受到侵害时,可以依法要求有关
鸦片战争后,清朝统治者迫于内外压力,对原有的法律制度进行了不同程度的修改与变革。
机场场内排水系统主要由()、涵管、土明沟及盲沟组成。A.盖板明沟 B.排水井
右侧枕叶皮层损伤,引起的视觉障碍是A.右眼全盲 B.左眼全盲 C.右眼颞侧、
最新回复
(
0
)