首页
登录
职称英语
[originaltext]W: Right, I guess you have some ideas for our promotion.M: Well,
[originaltext]W: Right, I guess you have some ideas for our promotion.M: Well,
游客
2023-08-12
30
管理
问题
W: Right, I guess you have some ideas for our promotion.
M: Well, first we must win over the medical circle, (1)so I think we should launch a campaign in all the specialist medical journals to promote our prescription drugs, antibiotics and so on.
W: (1)Sounds like a good idea.
M: Then about TV commercials.
W: Just a moment. Are you sure we’re allowed to advertise medicines on TV?
M: Of course yes, provided they aren’t drugs which need a prescription. We can advertise over-the-counter products. Then I thought we would get users of our products to support them.
W: Hold on. (2)It’s forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illnesses which should be treated by a doctor.
M: OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best?
W: That depends on whether it is true. We can only refer to doctors’ preferences if our claim is supported by facts and figures.
M: Well, I’m sure it is. Here is another suggestion. We could offer to refund the purchase price to anyone who is dissatisfied with one of our products. It’s possible to do that, isn’t it?
W: No, I’m afraid not. (3)Manufacturers of medicinal products aren’t allowed to offer a refund in their ads.
M: Well, it looks as though I’ll have to come up with something else. (4)I never realize the regulations are so rigid.
Questions 1 to 4 are based on the conversation you have just heard.
1. What can be accepted for the promotion of medicine?
2. Why can’t the speakers get users of their products to support their claim in ads?
3. Why can’t the speakers promise to refund money to customers in their ads?
4. What can we learn about the man from the conversation?
选项
A、Medical manufacturers don’t like it.
B、Medical manufacturers are not allowed to do it.
C、They can’t afford the damage.
D、They can’t make promises.
答案
B
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2918801.html
相关试题推荐
[originaltext]Whyshouldyouconsidertakingacourseindemographyincoll
[originaltext]Whyshouldyouconsidertakingacourseindemographyincoll
[originaltext][19]SwedenwasthefirstEuropeancountrytoprintandusep
[originaltext][19]SwedenwasthefirstEuropeancountrytoprintandusep
[originaltext][19]SwedenwasthefirstEuropeancountrytoprintandusep
[originaltext][9]Whenfacinganewsituation,somepeopletendtorehearse
[originaltext][9]Whenfacinganewsituation,somepeopletendtorehearse
[originaltext][9]Whenfacinganewsituation,somepeopletendtorehearse
[originaltext]W:Mr.DeKeyzer,I’magreatloverofyourbookMomentsBeforet
[originaltext]W:Mr.DeKeyzer,I’magreatloverofyourbookMomentsBeforet
随机试题
Abovethetreesarethehills,______magnificencetheriverfaithfullyreflects
“一顺边”的审美特征是由特有的宗教信仰形成的人们的体态和动律。()
目前光纤通信常用的波长为()。A.850nm B.1310nm C.1490
下列资产中,无法使用市场价值法确定价值的是()。A.股票 B.外汇 C
具有散寒止痛,疏肝下气,燥湿,助阳止泻功效的药物是A.附子 B.肉桂 C
黄连治疗感染性腹泻的药理学基础是A.降血压B.降血糖C.抗溃疡D.抗病原微生物、
DNA双螺旋结构是谁提出来的: A孟德尔 B达尔文 C沃森和克里克
在居住区规划设计阶段应做的是( )。A.调查分析气候条件、区位条件、交通条件、
某民营企业已成立15年,新招聘上任的人力资源部经理王某发现原有的工作说明书已经过
施工工程竣工验收通过后,确定承包人的实际竣工日应为()。A.开始进行竣工检验日
最新回复
(
0
)