首页
登录
职称英语
[originaltext]Over the past decade, the environmental movement has exploded ont
[originaltext]Over the past decade, the environmental movement has exploded ont
游客
2023-08-10
62
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. [13] Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. [14] But consumers realized that some companies made false claims and exploited the movement, using such nebulous terms as “environmentally friendly” and “green”. Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. [15] Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like “ozone friendly”, “biodegradable” and “recycled”. According to the state’s court, “California seeks to guard against… potentially specious claims or ecological puffery about products with minimal environmental attributes.” Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
Questions 13 to 15 are based on the conversation you have just heard.
1.What were some early problems with the first wave of Green advertisements?
2.What do we know about consumers from the passage?
3.How did Green advertisements change after the first wave?
选项
A、They realized some companies exploited the movement.
B、They didn’ t know what to do.
C、They didn’t realize some companies made false claims.
D、They didn’t like green advertisement.
答案
A
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2914657.html
相关试题推荐
[originaltext]Hello,I’mCallumRobertsonandyou’relisteningtothemusicsho
[originaltext]M:Ididn’tseeyouincreativewritingclasstoday.Whathappene
[originaltext]M:Ididn’tseeyouincreativewritingclasstoday.Whathappene
[originaltext]M:Ididn’tseeyouincreativewritingclasstoday.Whathappene
[originaltext]M:HiJane,pleasecomeinandtakeaseat.W:Well,youwouldli
[originaltext]WeoftenhearpeoplesaythatAmericaisalandofopportunit
[originaltext]WeoftenhearpeoplesaythatAmericaisalandofopportunit
[originaltext]Lastweek,Iattendedaresearchworkshoponanislandinthe
[originaltext]Lastweek,Iattendedaresearchworkshoponanislandinthe
[originaltext]TodayI’mgoingtotalkaboutaveryspecialkindofperson.
随机试题
Inmostpeople’smind,growthisassociatedwithprosperity.Wejudgehowwe
Whatdoconsumersreallywant?That’saquestionmarketresearcherswouldlo
[audioFiles]audio_eusm_j02_001(20082)[/audioFiles]A、Allthedressesinthatsec
TherecentannouncementthatGPs(全科医生)maysendpatientswithdepressionaway
Lastyear’seconomyintheUnitedStatesshouldhavewontheOscarforbest
机动车驾驶证遗失的,机动车驾驶人应当向机动车驾驶证核发地或者核发地以外的车辆管理
注入大量低渗溶液可导致A.红细胞聚集 B.红细胞不变 C.红细胞皱缩 D.
漏斗骨盆,出口6.5cm,若估计胎儿体重为3500g以上,其分娩方式应为A.胎吸
入汤剂宜包煎的药物是A旋覆花 B白芥子 C苦杏仁 D苏子 E前胡
上牙槽神经阻滞麻醉后,允许拔牙的时机是A.腭侧牙龈感觉丧失后 B.颊侧牙龈感觉
最新回复
(
0
)