首页
登录
职称英语
[originaltext]Over the past decade, the environmental movement has exploded ont
[originaltext]Over the past decade, the environmental movement has exploded ont
游客
2023-08-10
48
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. [13] Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. [14] But consumers realized that some companies made false claims and exploited the movement, using such nebulous terms as “environmentally friendly” and “green”. Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. [15] Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like “ozone friendly”, “biodegradable” and “recycled”. According to the state’s court, “California seeks to guard against… potentially specious claims or ecological puffery about products with minimal environmental attributes.” Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
Questions 13 to 15 are based on the conversation you have just heard.
1.What were some early problems with the first wave of Green advertisements?
2.What do we know about consumers from the passage?
3.How did Green advertisements change after the first wave?
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often not welcomed.
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2914656.html
相关试题推荐
[originaltext](13)Westerndoctorsarebeginningtounderstandwhattraditi
[originaltext](13)Westerndoctorsarebeginningtounderstandwhattraditi
[originaltext](13)Westerndoctorsarebeginningtounderstandwhattraditi
[originaltext]InJanuary1989,(9)theCommunityofEuropeanRailwayspresen
[originaltext]InJanuary1989,(9)theCommunityofEuropeanRailwayspresen
[originaltext]InJanuary1989,(9)theCommunityofEuropeanRailwayspresen
[originaltext]M:Patricia,whathaveyoubeendoingrecently?W:(5)I’mdoingc
[originaltext]M:Well,hi,Mrs.Brown.How’syourapartmentworkingoutforyou
[originaltext]M:Well,hi,Mrs.Brown.How’syourapartmentworkingoutforyou
[originaltext]Moreandmorepeoplearoundtheworldareusingwirelessormo
随机试题
Ifwomenaremercilesslyexploitedyearafteryear,theyhaveonlythemselve
Readcarefullythefollowingexcerptonstudentdebtsandthenwriteyourres
确诊主动脉夹层最可靠、安全的首选方法是:( )A.心电图 B.DSA C.
股权类产品的衍生工具的种类包括( )。 Ⅰ.股票期货 Ⅱ.股票期权 Ⅲ.
下列流感病毒亚型,不属人流感病毒的是()A.H1 B.H2 C.N1
共用题干 某房地产开发公司拟开发一商品住宅楼,2007年6月末以337.50万
不符合卵巢绒毛膜癌的描述是A.由生殖细胞发生 B.低度恶性 C.常合并其他生
—个人的感觉阈限高说明他的感受性()。 (A)低(B)中等 (C)比较高
女,25岁。左侧完全性唇裂术后继发畸形,拟行二期手术矫正,应采取的麻醉方法是(
假设某一时期消费者的收入增加了20%,该消费者对商品A的需求增加了10%,说明商
最新回复
(
0
)