首页
登录
职称英语
[originaltext] The pioneer of chocolate cookies in America is "Amos cookies"
[originaltext] The pioneer of chocolate cookies in America is "Amos cookies"
游客
2023-08-07
87
管理
问题
The pioneer of chocolate cookies in America is "Amos cookies". Amos was a talent agent at the William Morris Agency who used home-baked chocolate chip cookies as a calling card. After a while, some of his famous clients began encouraging him to sell the cookies. They even invested in the Famous Amos Cookie Company, which he started in 1975—making him one of the pioneers of the gourmet cookie trend. Sales at Famous Amos hit $12 million by 1982. His cookies were a success, but he was no manager, and his company started losing money. Amos had to bring in new money: from 1985 to 1988, he went through four different co-owners. Each time a change was made, Amos gave up more of his share of the pie. By the time the Shanby Group bought it in 1988, Amos had nothing left: he even signed away his trademark "Amos’’. In 1992, when he started a new company called "Wally Amos Presents: Chip and Cookie", the Famous Amos Corp. sued him for infringement and libel. After an acrimonious dispute, Wally Amos agreed not to use his own name or a caricature of himself on the cookies and not to badmouth the company that owned his name. Wally Amos then moved to Hawaii and started another cookie company called the "Uncle Noname Cookie Co". This case is an excellent demonstration of the dangers of trademark ownership for entrepreneurs.
13. What kind of company was Amos with in the beginning?
14. Why did Amos begin to lose money after his initial success?
15. Why couldn’t Amos even use his name in his cookies after 1988?
选项
A、A chocolate chipmaker.
B、A big real estate agent.
C、A cookie factory.
D、A talent agency.
答案
D
解析
短文一开始说,Amos本来是William Morris公司的一个talent agent“人才代理”,故选D.
转载请注明原文地址:https://tihaiku.com/zcyy/2905755.html
相关试题推荐
[originaltext]Haveyoutriedrecycling?Sometimesrecyclingcaninvolveputt
[originaltext](12)Inmanystressfulsituations,thebody’sresponsescani
[originaltext](12)Inmanystressfulsituations,thebody’sresponsescani
[originaltext](9)Manydaysseemtobringnumeroustasksandresponsibilitie
[originaltext]W:(5)Whatdoyouthinkaboutthemovie?M:Well...(6)IthinkH
[originaltext]W:(5)Whatdoyouthinkaboutthemovie?M:Well...(6)IthinkH
[originaltext]W:Mr.Kim.Lotsofpeoplearesufferingfrombeingunabletosle
[originaltext]W:Mr.Kim.Lotsofpeoplearesufferingfrombeingunabletosle
[originaltext]Peopleallovertheworldtodayarebeginningtohearandlear
[originaltext]Peopleallovertheworldtodayarebeginningtohearandlear
随机试题
Bill’sPizzaDineI
Haveyouevernoticedthatthereisnoshortageofpeoplewillingtogiveyo
[originaltext]Overthepastdecade,theenvironmentalmovementhasexploded
职业道德的具有提高行业形象,促进全社会职业道德水准的作用。()
不宜用于大体积混凝土工程的水泥是( )。A.硅酸盐水泥 B.矿渣硅酸盐水泥
有抗震设防要求的框架结构的砌体填充墙,当墙长超过层高的( )倍时,宜设置钢筋混
患儿,男性,9岁,因前牙反而求治,病史不详。混合牙列,中切牙反,反覆盖较大,反覆
某证券公司从事上市公司并购重组财务顾问业务,下列关于其应当具备的条件描述正确的有
下列有关急性粒细胞白血病部分成熟性(M型)的叙述,错误的是A.血象中可见血红蛋白
共用题干 HaveYouFilleduptheForm?Ofall
最新回复
(
0
)