首页
登录
职称英语
[originaltext]W: Right, I guess you have some ideas for our promotion.M: Well,
[originaltext]W: Right, I guess you have some ideas for our promotion.M: Well,
游客
2023-08-07
59
管理
问题
W: Right, I guess you have some ideas for our promotion.
M: Well, first we must win over the medical circle, (1)so I think we should launch a campaign in all the specialist medical journals to promote our prescription drugs, antibiotics and so on.
W: (1)Sounds like a good idea.
M: Then about TV commercials.
W: Just a moment. Are you sure we’re allowed to advertise medicines on TV?
M: Of course yes, provided they aren’t drugs which need a prescription. We can advertise over-the-counter products. Then I thought we would get users of our products to support them.
W: Hold on. (2)It’s forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illnesses which should be treated by a doctor.
M: OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best?
W: That depends on whether it is true. We can only refer to doctors’ preferences if our claim is supported by facts and figures.
M: Well, I’m sure it is. Here is another suggestion. We could offer to refund the purchase price to anyone who is dissatisfied with one of our products. It’s possible to do that, isn’t it?
W: No, I’m afraid not. (3)Manufacturers of medicinal products aren’t allowed to offer a refund in their ads.
M: Well, it looks as though I’ll have to come up with something else. (4)I never realize the regulations are so rigid.
Questions 1 to 4 are based on the conversation you have just heard.
1. What can be accepted for the promotion of medicine?
2. Why can’t the speakers get users of their products to support their claim in ads?
3. Why can’t the speakers promise to refund money to customers in their ads?
4. What can we learn about the man from the conversation?
选项
A、The users’ comment on medicine is not always reliable.
B、Ads of over-the-counter products are not allowed.
C、The claim of any positive cure for a disease is forbidden.
D、Most of the medicines need doctors’ prescription.
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2905597.html
相关试题推荐
[originaltext]Scientificexperimentshavedemonstratedincrediblewaystokill
[originaltext]Scientificexperimentshavedemonstratedincrediblewaystokill
[originaltext]EatGrubisBritain’sfirstnewfoodcompanythatbreaksWeste
[originaltext]EatGrubisBritain’sfirstnewfoodcompanythatbreaksWeste
[originaltext]EatGrubisBritain’sfirstnewfoodcompanythatbreaksWeste
[originaltext]There’salotaboutLeoSanchezandhisfarminSalinas,Califo
[originaltext]There’salotaboutLeoSanchezandhisfarminSalinas,Califo
[originaltext]EatGrubisBritain’sfirstnewfoodcompanythatbreaksWeste
[originaltext]EatGrubisBritain’sfirstnewfoodcompanythatbreaksWeste
[originaltext]EatGrubisBritain’sfirstnewfoodcompanythatbreaksWeste
随机试题
Indiaistheworld’sbiggestgoldconsumer,butthecountry’spassionforth
CaloriesForyearsnow,calor
Howwilloldpeoplefeelabouttheirlivingalone?Theywillfeel______.[ori
痿证的证候主症是A.手足抽搐 B.肢体肿胀 C.手足不自主抖动 D.肢体软
内镜消毒灭菌方法正确的是A:气管镜每季度监测 B:肠镜的细菌数≤100cfu/
妊娠合并心脏病患者的分娩期处理,不正确的是A.不要让产妇屏气用力 B.使用抗生
投资者在申购和赎回ETF时,使用的是()。 A.其他基金份额B.—篮子股票
关于项目狭义后评价目的和作用的说法,正确的是()。A.项目后评价是竣工验收的依
通信主管部门拟作出()等行政处罚决定之前,当事人可要求举行听证。A.责令停产停
肝硬化患者出现下列情况,除哪项外均应怀疑癌变A.腹水由漏出液转为渗出液 B.持
最新回复
(
0
)