首页
登录
职称英语
In recent years, the food industry has increased its use of labels. Whether
In recent years, the food industry has increased its use of labels. Whether
游客
2023-08-05
31
管理
问题
In recent years, the food industry has increased its use of labels. Whether the labels say ’non-GMO (非转基因的)’ or ’no sugar,’ or ’zero carbohydrates’, consumers are increasingly demanding more information about what’s in their food. One report found that 39 percent of consumers would switch from the brands they currently buy to others that provide clearer, more accurate product information. Food manufacturers are responding to the report with new labels to meet that demand, and they’re doing so with an eye towards giving their products an advantage over the competition, and bolstering profits.
This strategy makes intuitive sense. If consumers say they want transparency, tell them exactly what is in your product. That is simply supplying a certain demand. But the marketing strategy in response to this consumer demand has gone beyond articulating what is in a product, to labeling what is NOT in the food. These labels are known as "absence claims" labels, and they represent an emerging labeling trend that is detrimental both to the consumers who purchase the products and the industry that supplies them.
For example, Hunt’s put a "non-GMO" label on its canned crushed tomatoes a few years ago—despite the fact that at the time there was no such thing as a GMO tomato on the market. Some dairy companies are using the "non-GMO" label on their milk, despite the fact that all milk is naturally GMO-free, another label that creates unnecessary fear around food.
While creating labels that play on consumer fears and misconceptions about their food may give a company a temporary marketing advantage over competing products on the grocery aisle, in the long term this strategy will have just the opposite effect: by injecting fear into the discourse about our food, we run the risk of eroding consumer trust in not just a single product, but the entire food business.
Eventually, it becomes a question in consumers’ minds: Were these foods ever safe? By purchasing and consuming these types of products, have I already done some kind of harm to my family or the planet? For food manufacturers, it will mean damaged consumer trust and lower sales for everyone. And this isn’t just supposition. A recent study found that absence claims labels can create a stigma around foods even when there is no scientific evidence that they cause harm.
It’s clear that food manufacturers must tread carefully when it comes to using absence claims. In addition to the likely negative long-term impact on sales, this verbal trick sends a message that innovations in farming and food processing are unwelcome, eventually leading to less efficiency, fewer choices for consumers, and ultimately, more costly food products. If we allow this kind of labeling to continue, we will all lose. [br] What does the author suggest food manufactures do?
选项
A、Take measures to lower the cost of food products.
B、Exercise caution about the use of absence claims.
C、Welcome new innovations in food processing.
D、Promote efficiency and increase food variety.
答案
B
解析
根据题干中的信息词suggest food manufactures do,答案线索可以定位到最后一段。最后一段第一句提到:“很明显,食品制造商在使用‘不合某种成分声明’标签时必须谨慎。”选项B是对该句的同义转述,故为正确答案。选项A提到的“食品成本”和选项D提到的“提高效率”在文中都没有出现,故均排除。最后一段提到“不含某种成分声明”标签会让消费者觉得农业和食品加工方面的创新不受欢迎,但作者并未建议食品制造商欢迎食品加工领域的创新,故排除选项C。
转载请注明原文地址:https://tihaiku.com/zcyy/2898503.html
相关试题推荐
A、Shelikesalltheseniorstaffinthecompanyverymuch.B、Shehasrecentlybo
A、hasbeendecreasedlatelyB、hasbeenincreasedlatelyC、hasbeenunderestimate
[originaltext]Theproblemofleisureisnew.Untilveryrecenttimespeople
[originaltext]Inarecentstudyofsix-andseven-year-oldsinthePhiladelp
Britishdoctorsaretolaunchamajorclinicaltrialtoinvestigatewhether
[originaltext]Manystudieshavebeenmaderecentlyabouthandpreferencein
Amazon,corn’srecentannouncementthatsalesofe-booksattheonlinemegas
[originaltext]Despitetherecentgrowthinthenumberofdivorces,peoplei
[originaltext]W:Attheageoffortyyougaveupagoodjobinindustrytodow
[originaltext]W:Attheageoffortyyougaveupagoodjobinindustrytodow
随机试题
Theassistantswereauthorizedtotakewhateveractionthey______necessary.A、c
下列选项属于形状公差的是()。A.圆度 B.平行度 C.垂直度 D.同轴
颈淋巴结结核多发人群是A.儿童及青少年 B.老年人 C.妇女 D.婴幼儿
价格红利比的波动远远大于红利增长率的波动,这就是()的一种表现形式。A.
属于大细胞性贫血的是A:缺铁性贫血B:恶性贫血C:慢性失血性贫血D:再生障
对在测绘资质证书有效期内遵守有关法规、技术标准,信用档案无不良记录且继续符合测绘
垂直参考避雷针摆动夹角小于15度,断裂可能性不大,应视为()缺陷(A)一
根据四年级教材《口算除法》,写一篇教学设计。
对某石化企业的原油储罐区安装的低倍数泡沫灭火系统进行喷泡沫试验。下列喷泡沫试验的
男性,45岁,腹泻伴左下腹轻至中度疼痛2年,每天大便4~5次,间断便血,有疼痛-
最新回复
(
0
)