首页
登录
职称英语
[originaltext]M: So, how long have you been a Market Research Consultant?W: We
[originaltext]M: So, how long have you been a Market Research Consultant?W: We
游客
2023-08-05
35
管理
问题
M: So, how long have you been a Market Research Consultant?
W: Well, I started straight after finishing university.
M: Did you study market research?
W: Yeah, and it really helped me to get into the industry, but I have to say that it’s more important to get experience in different types of market research to find out exactly what you’re interested in.
M: So what are you interested in?
W: Well, at the moment, I specialize in quantitative advertising research, which means that I do two types of projects. Trackers, which are ongoing projects that look at trends or customer satisfaction over a long period of time. The only problem with trackers is that it takes up a lot of your time. But you do build up a good relationship with the client. I also do a couple of ad-hoc jobs which are much shorter projects.
M: What exactly do you mean by ad-hoc jobs?
W: It’s basically when companies need quick answers to their questions about their consumers’ habits. They just ask for one questionnaire to be sent out, for example, so the time you spend on an ad-hoc project tends to be fairly short.
M: Which do you prefer, trackers or ad-hoc?
W: I like doing both and in fact I need to do both at the same time to keep me from going crazy. I need the variety.
M: Can you just explain what process you go through with a new client?
W: Well, together we decide on the methodology and the objectives of the research. I then design a questionnaire. Once the interviewers have been briefed, I send the client a schedule and then they get back to me with deadlines. Once the final charts and tables are ready, I have to check them and organize a presentation.
M: Hmm. One last question, what do you like and dislike about your job?
W: As I said, variety is important and as for what I don’t like, it has to be the checking of charts and tables.
Question 1. What position does the woman hold in the company?
Question 2. What does the woman specialize in at the moment?
Question 3. What does the woman say about trackers?
Question 4. What does the woman dislike about her job?
选项
A、They are intensive studies of people’s spending habits.
B、They examine relations between producers and customers.
C、They look for new and effective ways to promote products.
D、They study trends or customer satisfaction over a long period.
答案
D
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2898218.html
相关试题推荐
[originaltext]Hereisaquestionforyou.Thecustomerisalwaysright.Rig
[originaltext]Hereisaquestionforyou.Thecustomerisalwaysright.Rig
[originaltext]Hereisaquestionforyou.Thecustomerisalwaysright.Rig
[originaltext]Moderator:Hello,ladiesandgentlemen.Itgivesmegreat
[originaltext]Moderator:Hello,ladiesandgentlemen.Itgivesmegreat
[originaltext]Moderator:Hello,ladiesandgentlemen.Itgivesmegreat
[originaltext]MedicalexpertssaymostAmericansdonotgetenoughsleep.T
[originaltext]TheWorldHealthOrganizationsays57nationsinSouthernAfr
[originaltext]TheWorldHealthOrganizationsays57nationsinSouthernAfr
[originaltext]W:WhatdoyouthinkofTV?Ithinkitisafalsegod,adang
随机试题
[originaltext]Appeartobesubmissive,humble,gratefulandundemanding;sh
InfluenzaandVaccinesThereisnospecificcureforin
CertainphrasesonecommonlyhearsamongAmericanscapturetheirdevotionto
论述启发性原则及其在教学中的运用。
关于小脑性共济失调协调运动障碍的描述,错误的是:()A.一般上肢重于下肢
FiColl分层液主要用于分离外周血中的单个核细胞,是一种()A.聚合物加速沉淀
2012年第三季度全国100个城市的公共就业服务机构市场中,用人单位通过公共就业
在下列情形中可考虑适当减小管理幅度的是()。A.管理者不喜欢处理具体管理事
依法必须进行招标的项目在收到评标报告之后公示中标候选人,公示日期不可以是(
下列不属于急性病毒性心肌炎常见临床表现的是 A.先有发热,然后出现心悸、胸闷
最新回复
(
0
)