2. 职称英语
  3. In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant i

In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant i

游客2023-08-03  48
问题     In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bemadino, California. They carefully chose a busy corner for their 【S1】______. They had run their own businesses for years, first a theater, then a barbecue(烤肉) restaurant, then another drive-in. But in their new operation, they 【S2】______ a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick 【S3】______, no waiters or waitresses, and no tips.
    Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a 【S4】______ uniformity, for the brothers had developed a strict routine for the 【S5】______ of their food, and they insisted on their cooks’ sticking to theft routine. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had 【S6】______ ten copies of their restaurant to be opened. They were 【S7】______ with this modest success until they met Ray Kroc.
    Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake-mixing machines. He quickly saw the unique 【S8】______ of the brothers’ fast-food restaurants and bought the right to franchise(政府许可经营权) other copies of their restaurants. The agreement struck included the right to duplicate the menu, the 【S9】______, even their red and white buildings with the golden arches.
    Today McDonald’s is really a household name. Its names for its sandwiches have come to mean hamburger in the 【S10】______ since the day Ray Kroc watched people rush up to order fifteen-cent hamburgers. In 1976, McDonald’s had over $1 billion in total sales. Its first twenty-two years is one of the most incredible success stories in modem American business history.

             Word Bank:
A. allowed              I. service
B. decades              J. competition
C. effort               K. equipment
D. location             L. offered
E. appeal               M. exchange
F. officials            N. content
G. remarkable           O. preparation
H. process
选项
答案 D
解析
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