首页
登录
职称英语
[originaltext] Ever since McDonald’s adopted a strategy in 2003 that focuses
[originaltext] Ever since McDonald’s adopted a strategy in 2003 that focuses
游客
2023-08-05
52
管理
问题
Ever since McDonald’s adopted a strategy in 2003 that focuses on improving existing restaurants and adding new menu items, the burger giant has been globally successful. Even during the latest economic downturn, its growth is not slow, and in the third quarter, its revenue and profit exceeded analysts’ expectations. [23] McDonald’s shares are up more than 63% in the last three years, having closed Monday at $98.48, and many analysts expect its stock to break $100 soon. The company beat Wall Street again last week, when it posted its 103rd month of positive global same-store sales.
So what’s McDonald’s secret of success? For one thing, it is relying heavily on emerging markets such as China for new-restaurant growth. The company last week reported that its Asia/Pacific, Middle East and Africa division posted the strongest same-store sales growth last month of all its business units, with sales up 8.1% from the year before.
[24] The company cited "compelling customer conveniences" as one of the growth drivers at work. One of those conveniences is adding dessert windows on the exterior of existing restaurants where pedestrians can order an ice-cream cone, instead of being in line inside the restaurant. [24] Another is delivering food by bicycle in countries like China, Egypt and South Korea.
All over the world, the company is updating its restaurants, modernizing the decoration and adding such facilities as free WiFi and flat-screen televisions. It has also extended restaurant hours to attract customers who don’t dine during the traditional work day, and added double-lane drive-throughs to get more customers through the line more quickly.
In the US, McDonald’s is offering snack items such as chicken wraps and small desserts throughout most of the day. That allows the chain to attract customers during the otherwise slow periods between breakfast, lunch and dinner.
[25] The company also has added a lot of new menus items that are priced relatively high, low and in-between to appeal to a broad range of consumers. That enables the chain to appeal to everyone from the traditional fast-food addict who loves burgers to salad-chomping moms to the employee on the go who wants to grab a bowl of porridge for breakfast. Meanwhile, the high-margin items, such as strawberry lemonade, fruit smoothies, and fancy coffee drinks, have protected profits by offsetting cheaper items like $1 hamburgers.
23. How did McDonald’s shares perform in the last three years?
24. What "compelling customer conveniences" does McDonald’s bring to customers?
25. What did McDonald’s do to appeal to a broad range of consumers?
选项
A、Adding new restaurants.
B、Delivering food by bicycle.
C、Decorating exterior of restaurants.
D、Offering new type of ice-cream.
答案
B
解析
麦当劳为招徕顾客,提供多种便利性服务(compelling customer conveniences),包括麦当劳甜品窗 (dessert windows)、自行车送外卖等服务,B项与录音内容相符。A项“新增餐馆”在录音中并无提及。录音中提到麦当劳在店外新增售卖雪糕等的窗口,而不是C项所说的“装修外观”。麦当劳新增的是甜品店,并无直接说明提供了雪糕新品,故D项错误。
转载请注明原文地址:https://tihaiku.com/zcyy/2899587.html
相关试题推荐
[originaltext]Therobottakeoveroftheworldmaynotbeasdramaticaswe
[originaltext]Kuwaitisacountrywhichisquitesmall,butwhichisveryr
[originaltext]Let’stalkaboutasocialconditionthatmanypeoplemightbe
[originaltext]Whatisthedifferencebetweenlovingdisciplineandchildab
[originaltext]Well,mytopictodayisthedoctor-patientrelationship.All
[originaltext]Over1,000peoplegetstruckbylightningeveryyearintheU
[originaltext]Inarecentstudyofsix-andseven-year-oldsinthePhiladelp
[originaltext]Somepeople’searsproducewaxlikebusylittlebees.Thisca
[originaltext]Switchingoffthetelevisionmayhelppreventchildrenfromg
[originaltext]W:Whatdidyouthinkaboutthemovie?M:Well...IthinkHarryP
随机试题
Whatisthislecturemainlyabout?[br]Whatwouldresearchershaveconcludedif
ItwasRichard’sfirstdaytogotowork,andhewasdeterminedtocreateagood
A.平行,但直线不在平面上 B.直线在平面上 C.垂直相交 D.相交但不垂
阅读《散步》教学实录(节选),按要求答题。 师:请一位同学说说,你为什么最喜欢
变电站专题分析的主要内容,包括()。事故、异常的发生、发展及处理情况$;
出厂验收条件及要求:(二)出厂验收应当由()通知,参加验收过程应当形成记录(见附
植树节期间,某单位购进一批树苗,在林场工人的指导下组织员工植树造林。假设植树的成
简述现代企业人力资源管理各个历史发展阶段的特点。
商业银行在取得抵债资产时,要冲减()。 A.贷款本金B.应收利息 C.贷
()属于反向市场。A.期货价格低于现货价格 B.远月期货合约价格高于近月
最新回复
(
0
)