首页
登录
职称英语
Going online is a favorite recreation for millions of American children. Alm
Going online is a favorite recreation for millions of American children. Alm
游客
2023-08-02
73
管理
问题
Going online is a favorite recreation for millions of American children. Almost 10 million(14 percent) of America’s 69 million children are online: The Internet both entertains and educates children, however, there are some possible negative consequences for children who access kid-based Web sites. Advertising on kid-based Web sites has become both a rapidly growing market for consumer companies and a concern for parents. With a click on an icon, children can link to advertisers and be granted tremendous spending power. Children are an important target group for consumer companies. Children under age 12 spent $14 billion, teenagers another $67 billion, and together they influenced $160 billion of their parents’ incomes.
Many critics question the appropriateness of targeting children in Internet advertising and press to require that children be treated as a "special case" by advertisers. Because children lack the analytical(分析的) abilities and judgment of adults, they may be unable to evaluate the accuracy of information they view, or understand that the information they provide to advertisers is really just data collected by an advertiser. Children generally lack the ability to give consent to the release of personal information to an advertiser, an even greater problem for children when they are offered incentives(刺激) for providing personal information, or when personal information is required before they are allowed to register for various services. Children may not realize that in many cases these characters provide hotlinks directly to advertising sites.
The Internet does present some challenges for advertisers who want to be ethical in their marketing practices. Many advertisers argue that we underestimate(低估) the levels of media awareness shown by children. By the age of seven or eight most children can recognize an advertisement and know that its purpose is to sell something and are able to make judgments about the products shown in advertisements, However, this somewhat optimistic and decidedly libertarian view of children runs aground when we realize that they are(like a surprising number of adults) unable to judge accurately between entertainment and advertising. Adults can fend for themselves but, as marketers, we should be explicit(明确的) about our purpose when advertising to children on the Internet.
选项
A、are becoming increasingly rational
B、are using Internet at an earlier and earlier age
C、have created a growing advertising market
D、are overtaking the adult market due to their spending power
答案
C
解析
事实细节题。文章第一段第四句话说Advertising on kid-based Web sites has become both a rapidly growing market...,接着又说Children are an important target group for consumer companies,由此推导C项是正确的。其他三项都不能从原文找到依据。
转载请注明原文地址:https://tihaiku.com/zcyy/2890761.html
相关试题推荐
[originaltext]StudentsinAmericanschoolslearnfromanearlyagetogive
[originaltext]StudentsinAmericanschoolslearnfromanearlyagetogive
[originaltext]Americanssufferfromanoverdoseofwork.Regardlessofwho
[originaltext]Americanssufferfromanoverdoseofwork.Regardlessofwho
[originaltext]Americanssufferfromanoverdoseofwork.Regardlessofwho
[originaltext]Goodmorning.Haveyoueverboughtashirtordressonlineon
[originaltext]Goodmorning.Haveyoueverboughtashirtordressonlineon
[originaltext]MedicalexpertssaymostAmericansdonotgetenoughsleep.T
[originaltext]MedicalexpertssaymostAmericansdonotgetenoughsleep.T
[originaltext][9]TheAmericanpatentsystem,providedforintheConstitut
随机试题
Nowadays,incominggenerationsreallyrelynowonthepowerofthe"Interne
Itisnoteasytopin-pointthe【C1】______oftheChristmasfeast,todaythem
Therehasbeenagreatincreaseinretailsales,______.A、doesthereB、isn’tth
《普通混凝土配合比设计规程》JGJ55一2011中规定,抗渗等级等于或大于()
某男,50岁,右踝关节疼痛20天,患者20天前感冒后出现右踝关节剧烈疼痛,疼痛多
在股权投资基金管理人开展资产管理业务时,引入基金托管人是为了引入独立的第三方机构
A.维拉帕米 B.利多卡因 C.苯妥英钠 D.莫雷西嗪 E.普鲁卡因胺治
明清之际兴起了一批手工业发达、商业繁盛的市镇,其中号称“天下四大镇”的是( )
化工企业所用化工容器极易发生爆炸,因此对密闭的化工容器需要采取防爆安全措施。爆炸
男性,42岁,间断上腹痛3年,加重2个月,胃镜检查发现胃溃疡,幽门螺杆菌阳性。其
最新回复
(
0
)