首页
登录
职称英语
The appeal of advertising to buying motives can have both negative and posit
The appeal of advertising to buying motives can have both negative and posit
游客
2023-07-29
64
管理
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be 【B1】______ to buy a product of poor 【B2】______ or high price because of an advertisement. For example, some advertisers have appealed to people’s 【B3】______ for better fuel 【B4】______ for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are 【B5】______ and a waste of consumers’ money.
Sometimes advertising is 【B6】______ misleading. A few years ago a brand of bread was offered to 【B7】______ with the message that there were fewer calories in every slice. It turned out that the bread was not dietitic, but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every 【B8】______ .
On the advantageous side, emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. 【B9】______ .The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. 【B10】______ .
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? 【B11】______ . Consumers still control the final buying decision. [br] 【B2】
选项
答案
quality
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2880180.html
相关试题推荐
BuyingOnlineWhybuyonline?It’slittle
BuyingOnlineWhybuyonline?It’slittle
BuyingOnlineWhybuyonline?It’slittle
BuyingOnlineWhybuyonline?It’slittle
BuyingOnlineWhybuyonline?It’slittle
BuyingOnlineWhybuyonline?It’slittle
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
随机试题
[originaltext]M:Mycarisinthegarage.It’soldandbroken.Iwantanewcar
A.7A B.3A C.5A D.1A
A.0.0025 B.0.025 C.0.25 D.2.5
在数字签名技术中,发送者用()将摘要加密与原文一起发送给接收者。A.散列函数
其他标线尺寸的允许误差不超过()。A.±2% B.±3% C.±5%
下列选项中,属于省(自治区.直辖市)工商行政管理局负责本辖区内公司登记的有( )
被称为"十二经之海"的是()A.任脉 B.冲脉 C.督脉 D.带脉
某公司近年来经营业务不断拓展,目前处于成长阶段,预计现有的生产经营能力能够满
患者,女,26岁。夜间急诊入院,表情痛苦,呼吸急促,伴有鼻翼扇动,口唇疱疹,面色
(2017年真题)甲礼花厂2017年6月发生如下业务: (1)委托乙厂加工一批
最新回复
(
0
)