首页
登录
职称英语
The appeal of advertising to buying motives can have both negative and posit
The appeal of advertising to buying motives can have both negative and posit
游客
2023-07-29
18
管理
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be 【B1】______ to buy a product of poor 【B2】______ or high price because of an advertisement. For example, some advertisers have appealed to people’s 【B3】______ for better fuel 【B4】______ for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are 【B5】______ and a waste of consumers’ money.
Sometimes advertising is 【B6】______ misleading. A few years ago a brand of bread was offered to 【B7】______ with the message that there were fewer calories in every slice. It turned out that the bread was not dietitic, but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every 【B8】______ .
On the advantageous side, emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. 【B9】______ .The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. 【B10】______ .
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? 【B11】______ . Consumers still control the final buying decision. [br] 【B2】
选项
答案
quality
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2880180.html
相关试题推荐
BuyingOnlineWhybuyonline?It’slittle
BuyingOnlineWhybuyonline?It’slittle
BuyingOnlineWhybuyonline?It’slittle
BuyingOnlineWhybuyonline?It’slittle
BuyingOnlineWhybuyonline?It’slittle
BuyingOnlineWhybuyonline?It’slittle
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
随机试题
ThetransformationofjournalisminIndia—theworld’slargestdemocracyand
Chocolatecouldsoonbeathingofthepast,afterscientistswarnedthatthe
Childrenarelosingtheabilitytoplayproperlybecausetheyarebeinggive
Agreatdealofattentionisbeingpaidtodigitaldivide—thedivisionofth
下列各项不属于国际上社会保障预算的编制模式的是()。A.基金预算 B.政府
一定质量的气体从外界吸收热量1000J,保持压强不变,体积从10L膨胀到15L,
磺胺类药物的抗菌机制是A.抑制四氢叶酸还原酶 B.改变细菌胞浆膜通透性 C.
外国人出入境有下列( )之一的,给予警告,可以并处2000元以下罚款。A.外国人
( )是对区域信贷风险状况的直接反映。A.区域经济发展水平 B.区域信贷资
患者,女性,选择母乳喂养婴儿,产后第3日突感左侧乳房胀痛,体温36.5℃。此时正
最新回复
(
0
)