首页
登录
职称英语
The appeal of advertising to buying motives can have both negative and posit
The appeal of advertising to buying motives can have both negative and posit
游客
2023-07-29
47
管理
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be 【B1】______ to buy a product of poor 【B2】______ or high price because of an advertisement. For example, some advertisers have appealed to people’s 【B3】______ for better fuel 【B4】______ for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are 【B5】______ and a waste of consumers’ money.
Sometimes advertising is 【B6】______ misleading. A few years ago a brand of bread was offered to 【B7】______ with the message that there were fewer calories in every slice. It turned out that the bread was not dietitic, but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every 【B8】______ .
On the advantageous side, emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. 【B9】______ .The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. 【B10】______ .
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? 【B11】______ . Consumers still control the final buying decision. [br] 【B7】
选项
答案
dieters
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2880185.html
相关试题推荐
Buyingclothes______(是一件很耗时的工作),becausethoseclothesthatapersonlikesare
BuyingOnlineWhybuyonline?It’slittle
BuyingOnlineWhybuyonline?It’slittle
BuyingOnlineWhybuyonline?It’slittle
BuyingOnlineWhybuyonline?It’slittle
BuyingOnlineWhybuyonline?It’slittle
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
随机试题
Weagreetoaccept______theythoughtwasthebesttouristguide.A、whateverB、w
(2019年真题)因经济行为需要,资产评估人员基于原地续用的持续经营假设,拟
投资者在判断与决策中出现认知偏差的原因主要有( )。 I人性存在包括自私、趋
如果预见到人体试验有可能对受试者造成较严重的伤害,采取的正当措施应该是A.不再考
在琼脂板上打两排孔。两侧分别加待测抗原和相应抗体,在两者之间或者抗体侧形成沉淀线
A.0.017 B.0.026 C.0.051 D.0.076
目前测定中药中重金属及有害元素(铅、镉、汞、铜、砷)最常用的方法是A.紫外-可见
李先生,45岁。以“间断巩膜黄染伴腹胀2年,加重1周”之主诉入院。患者2年前无明
纳税人进口的应税消费品,其消费税纳税义务的发生时间,为报关进口的次日。()
关于麻疹与结核病的关系,错误的是A.促使结核播散 B.患儿可初染结核 C.使
最新回复
(
0
)